How to Save on Your Next Certification

Certification

Certification

One of the things you can do to push your career forward is acquiring new skills. Even better, you can pursue specific certifications in your field as a way to boost your career. Multiple studies have shown that certified professionals earn more than non-certified employees, which makes investing in certifications an option worth considering.

You don’t have to spend a fortune to earn the right certification for your career. You can also take steps to reduce the cost of getting certified by a substantial margin. We are going to review the best tips to use if you want to save on your next certification in this article.

Avoid Failing

As silly as this may sound, the main reason why people spend more on their certifications is, well, because they failed on their first try. Rather than spending $200 on your Mikrotik certification, for instance, you may end up spending twice or three times that amount because you failed the first time.

The way to avoid failing the test is by preparing yourself better. The internet is on your side when it comes to preparing for certification exams. There are resources and materials to go through, mock tests that you can take, and plenty of resources on how to prepare better for the test.

Compare Courses and Certifications

The same certification doesn’t always cost the same. Depending on where and how you pursue the certification, you may need to pay more. A simple way to get around paying more for the same certification is by comparing exams from multiple providers.

Some certifications also come with a comprehensive training program, which makes the whole process of acquiring the skills you need to become a certified professional more streamlined. Comparing training programs and courses is also something you want to do before making a decision.

The Cisco Certified Network Associate or CCNA training is a good example of how the same training and certification could cost differently depending on the institution providing the training. Thanks to findcourses.com, finding and comparing training programs is no longer difficult. You instantly have access to programs from multiple institutions with a simple search. If you want to learn more about CCNA training, there are a selection of training options here.

Take It Online

Aside from the wealth of resources you can use to prepare for your certification exam, the internet also provides plenty of opportunities to get certified as well. In fact, many top training institutions have started offering their courses and certifications online.

Online certifications are generally more affordable than their offline counterparts. You don’t have to travel – which is a saving on its own – and the training institution doesn’t have to deal with high overhead costs. The result is more affordable training programs for everyone.

There is another advantage of opting for online certification: flexibility. You can study at your own pace and take the test when you are ready. You can complete the test from the comfort of your home or office too, so you can skip being nervous before the test.

You can earn your next certification and advance in your career without breaking the bank. The tips we covered in this article will help you get started with becoming a certified professional right away.

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Why Medical Malpractice are Such Difficult Legal Cases for Plaintiffs

The medical industry in the US is the largest private industry in the country and it includes hundreds of thousands of workers who collectively operate healthcare, research, and other health sectors. For those who become ill, their typical interaction with this industry is with the health professionals they engage with when they become ill.

These are the doctors, nurses, therapists and medical specialists who are professionally trained to provide medical treatment to those who need it. Because healthcare is such an important element in life, those who provide care to patients are often revered and their advice and opinions are followed to the letter. Patients depend on and trust medical practitioners in a way that they do with few other professionals.

They are depended upon to be precise and accurate in their words, advice and actions and when they are not people are usually injured and in some cases sustain very serious injuries.

For this reason, there are specific laws created to protect patients from those medical professionals who are negligent or on incompetent. Unfortunately there are lots of cases where medical practitioners are negligent or incompetent and this has led to medical malpractice cases being some of the most popular types of personal injury cases and providing lots of work for reputable medical malpractice attorneys. If you are a patient and you have been injured in a medical situation you should contact a good lawyer who specializes in this area of practice. You need to contact a local lawyer where the injuries occurred. For instance if you were injured at a Cleveland clinic or hospital you need to contact a reputable and skilled Cleveland medical malpractice attorney.

The reason you need a skilled medical malpractice attorney is because these cases are very difficult to win. Here are some things to understand about medical malpractice cases.

What Sets Up Medical Malpractice?

Medical professionals are required to provide a minimum standard of medical care to patients. There are legal guidelines for this and each medical professional who interacts with patients is held to these standards. However medicine in an inexact science. Doctors must make judgment calls and take best guesses at times and sometimes under stressful situations. So if a doctor makes an error or the patient does not get the expected outcome from a procedure or medication this alone does not mean medical malpractice. The doctor must have been negligent or incompetent in his actions.

The Job of the Plaintiff’s lawyer in a Medical Malpractice Case

The plaintiff or injured party’s attorney must show that the medical professional did not perform his or her job up to the expected quality of care regarding the plaintiff and as a result the injuries occurred to the plaintiff.  And the reason the medical professional fell short of expectations was due to his or her deliberate actions or inactions. Quite often an attorney must get into the head of the medical practitioner and understand what the person was thinking or the person’s state of mind when the injuries occurred.  The medical practitioner will not typically cooperate with the plaintiff’s attorney because so much is at stake for that person, but a good attorney can get the right answers and piece things together properly.

There is also considerable time and cost required to try these types of cases. Medical professionals are always supported by insurance companies that do not want to pay. They will usually put up resistance that will mean more time and resources must be dedicated by the plaintiff’s side. These high costs will sometimes cause a plaintiff to give pause, but the right law firm will work with the plaintiff to make sure all costs are covered during the case.

Medical malpractice injuries cause physical and emotional pain. If you believe that you have a medical malpractice case, you should contact a reputable attorney who has a great track record for winning these types of cases and getting their clients good settlements.

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How Important are Breaks at Work?

Breaks at Work

Breaks at Work

One popular myth in the workplace is that tying yourself to your desk helps you achieve more. It is important to note that working for a long period of time is counterproductive. It does more harm (physical and mental) than good.

You probably have a ton of work that should be finished at the end of the day, deadlines to meet and conferences to attend. These tasks will be more easily completed if you allow yourself to take short breaks.

Did you know that a 15-second break every 10 minutes eases your stress level by 50%? Also, a 30-second break can increase your efficiency by 13%.

If these little breaks can help make you productive and decrease anxiety, imagine what happens when you take long and consistent breaks at work.

Below are reasons why taking a break is essential at work.

1. Helps You De-stress

When you work consistently without a break, your mind and body get overwhelmed and stressed. You will notice that your mind starts to give up on you, you become miserable, anxious and depressed. In the process of pushing yourself to get more work done, you start to lose the zeal to work.

Letting stress build up is unhealthy. As much as possible, take frequent breaks to replenish your mind. Move away from your desk often, take a walk, have your lunch away from your desk. Engage in activities that help you relax.

2. Increased productivity

Sometimes, we cannot control how our brain functions. When you are stressed and overworked productivity levels drop. Your brain is designed to work efficiently, but not continuously. When you take constant breaks, you take time to relax, destress and replenish your mind. You will resume work with more focus and be more engaged. Breaks also help you improve your memory and concentration levels.

3. Reduces Physical Ailments

Many ailments are associated with long hours of work, problems such as obesity, heart disease, and diabetes. Gazing at a computer screen for lengthy periods can lead to a condition called Computer Vision Syndrome (CVS). Symptoms of CVS include blurred vision, eye strain and neck and shoulder pain. Taking regular breaks will help prevent these health issues. If you do believe stress at work is making you ill, then why not visit your GP for a check-up? If you are limited on time there are places online where you can speak with a doctor via an online GP – the cost of this will often be covered by insurers like AXA.

4. Boosts Creativity

Sometimes, you get the best ideas after a short break. Adults have an average attention span of 15 – 40 minutes. After this time, your attention is rebooted after each break. During a break, your mind takes time to address some unanswered questions.

Simple activities like stepping away from your desk, walking around or meditating can do the trick. Some of the most creative people in the world had their best ideas after long breaks.

5. Helps with Obesity

This might come as a surprise to many people. Did you now, hurried and distracted consumption allows you to eat more? Thus, making you gain weight. Also moving around can reduce your body mass index and trim your waistline. You don’t have to engage in rigorous exercise. Walking around for 5 minutes or a simple stretch can help.

Taking a break might put a hold on your work, but it’s worth it.  It will help you become more productive and give you more time to develop healthier habits.

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5 Must-Haves for Retail Business Success Today

Retail Business

 Retail Business

Before opening a retail store, make sure you have defined the legal structure of your business and picked the right name for it. You have made the right financial plans and chosen the best location.  Unfortunately, your family members and friends are appalled by the idea.

Don’t judge them, they have every right to be. It was reported that as many as 2,692 retail stores shut down in the first half of 2018. Now, you are scared and thinking about changing your decision. No, you should not.  Amidst the retail apocalypse, 1,569 stores opened. These stores closed down because there were unable to move with the trend.

It is important to note that, starting something new takes patience, precision and of course guts to compete with the rest of the world. We have highlighted 7 essential things your budding business would need to thrive.

1. A website

If your initial plan did not include having an online store, it should now. E-commerce is transforming retail. According to Statista, online sales account for 21.5% of the country’s retail sales. Most retail stores closed down because they could not afford to compete with online stores.

More consumers are tilting towards buying products from the convenience of their home. And as such, a website is a must-have for your retail store.  It is advisable that your website starts running before your store. Or at the very least at the same time as your store. Your website should be secure and have simple web navigation.

2. Marketing Tactic

Marketing is an important strategy for every business. It does not matter how many people know, have, you need a strategy to get customers. Your marketing plan should be detailed. It should include how your website will look like, your target customers and how you intend to get them to notice your store.

It is important to combine online marketing with traditional forms of marketing. This will give you an incredible ROI. Also, you need to have a strategic social media presence.

3. Insurance

It is not enough to have a store. You need to make sure both your online and offline stores are insured. Insurance protects your business in the event of natural disaster or other unforeseen circumstance. Your insurance should cover public liability, employers’ liability, contents cover, cyber liability among others.

4. Having the Right Staff

As passionate as you are about your business, you would still need members of staff to run it. You cannot be in the store all the time and if you are, you cannot oversee everything at once. The best way to help your business is to get the right set of people and train them.

Train your staff on how you want them to represent your store, operational procedures and customer service.

5. Store Layout

The layout or flow of your store determines how your customers shop and whether or not they would return. Plan this aspect with precision and coordination. Determine the floor type, kinds of fixtures and shelving to be used, how items are to be arranged.

Put basic items at the back of the store, and make attractive items more noticeable. This way you would have succeeded in drawing the eye of most shoppers.

Conclusion

Opening a store could be overwhelming. Make sure you start with small goals and work your way to the larger once. We hope this guide helps you achieve your dream. Good luck.  

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Arguments that state that Prague is the most beautiful city in the whole world

Old town of Prague and Prague castle, Czech Republic.

Old town of Prague and Prague castle, Czech Republic.

Beauty is a very subjective matter, yet for so many experienced travelers the Czech capital proves to be the perfect combination of breathtaking beauty and mind-twisting heritage. There are many arguments that residents of this city will throw at your face once you ask them whether their city is really the most captivating one.

How it came to be that no one left this city without fascination about its surroundings and what makes its architectural heritage the most unique in the whole world? Let us find out in this brief overview of the Czech capital.

Jaw dropping heritage that shines from its streets

Prague, Czech Republic. Evening Cityscape Of Old Center. Famous Old Town Hall, Church Of Our Lady Before Tyn, St. Vitus Cathedral In Night Lighting. Famous Landmarks, UNESCO World Heritage

Stories about unforgettable Prague stag activities have reached far and wide. Even more famous are breweries that come from this city. But, what arguments state that this is really the most beautiful city in Europe or possibly the world? What is that very thing that you can find here and nowhere else that make Prague claim this glorious title?

Well, for starters, Prague is home to the most unique combination of cultural heritage that you can find in the “old continent”. That means that the streets of Prague hold the special combination of all major epochs of architecture. Gothic, Renaissance, Baroque, Art Nouveau just to name the four major epochs that make all the other cities sigh with envy once they realize that nowhere else in the world you can find such amazing cultural phenomenon.

There is one thing that made this phenomenon possible and it is, unfortunately, less present among other European nations. The residents of Prague were careful enough not to destroy the things built from the previous rulers. Most of the other cities in Europe were insensitively overwriting the heritage of the previous epochs in order to strengthen the presence of a new ruler. But not here.

This is the most important fact that speaks in favor of such vivid surrounding that you will encounter once you set foot on Prague soil. The end of the second world war marked the time when most of the European heritage got destroyed in one way or another.

Evening view of bridges over Vltava river from Letni Park. Prague, Czech Republic

Somehow, through political schemes, this breathtaking city was spared from the horrors of war which eventually gave its shining glory that we can witness today. Nothing can tell you more stories of this city then the calm Vltava river.

She is home to 18 bridges in total that represent one thousand years of history of this city and that is the very fact why we call Prague “the city of bridges.” Throughout history just like anywhere else in the world they were destroyed and rebuilt but one bridge stands as a testament to the glorious past like no other.

We are of course talking about Charles bridge that holds the famous title of the “most beautiful bridge in the world”. Construction started in 1357 under the auspices of King Charles IV and finished at the beginning of the 15th century.

Famous red rooftops and the perfect combination of colors

Prague at the sunrise

Just to think about that millions of curious travelers come to witness the gorgeous statues that can be found on it is the thing of deep admiration nonetheless the very reason to finally visit this city on your own. Imagine the stunning feeling they experience once they find out that there is so much to this city than this breathtaking bridge…

Another phenomenon that adorned postcards from this city for centuries is the number of colors implemented in its surrounding. This city is famous for its red rooftops that give the tasteful sensation in comparison to its European counterparts that are either gray with too much concrete or with too much color that eventually make the city look like a children coloring book and not famous historical hotspot.

This might as well be the very reason why so many legendary painters founded their greatest inspiration while painting in Prague’s charming streets. The residents of this city were always very well aware of all these beautiful facts about their cities outlook and they never let big companies take advantage of its charming viewpoint.

Illuminated Tynsky temple
You can’t find anywhere the big brands commercial that shine from some old building since preservation of charm was always more important than a few extra dollars that can be put in their pockets.

There are countless more reasons to be named in favor of the title of “the most beautiful city” but the only definite way to find out is to come and witness the beauty of this city with your eyes and soul. Once you come here the only thing that we can guarantee is that you will wish to come again regardless of time spent in the capital city of the Czech Republic.

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Do You have Money-Anxiety Disorder? Ask Yourself These 7 Questions

Ever think twice about reaching for your wallet in an overpriced cafe? Feel a momentary rush when you go to check out of a retail store? Experience decision paralysis when shopping for everyday purchases?

None of these are all that uncommon in our society. However, they all indicate some level of anxiety associated with money. What’s worse, “money-anxiety disorder” doesn’t merely concern our financial lives. It can also affect our relationships, living conditions, personal character, and of course, mental health.

Many people struggling with money-anxiety disorder don’t even know they’re suffering from it. Here are seven questions to gauge whether your money is giving you anxiety.

Do You Engage in Retail Therapy to Calm Yourself?

According to a Credit Karma survey, 52 percent of U.S. consumers admitted to impulsively shopping to relieve feelings of stress, anxiety or depression at least once. This doesn’t have to mean going to a high-scale department store and purchasing shoes in every color. Retail therapy could be as innocuous as going to the thrift store and buying things you don’t need. Pay attention to how you feel as you’re shopping, especially as you approach the checkout line to pay. A spark of excitement, a feeling of joy, an adrenaline rush—any mood-boosting emotions could mean shopping gives you an unhealthy relief.

Do the Holidays Heighten Thoughts About Money?

Per the above Credit Karma survey, 82 percent of people get stressed about holiday spending, with another 31 percent listing it as “very” or “extremely” stressful. The holidays force us to spend money traveling, cook large meals, and buy gifts, often in a much shorter time frame. This leads to a lot of stress and subsequent spending as evidenced by reviews of Freedom Debt Relief.

Do You Struggle to Make Decisions Involving Money?

We don’t know what the future will hold or what our financial standing will be down the road, and that can cause worry when we need to decide on how to spend our money.

Of course, it’s good to be frugal — to think about how our purchases provide purpose and value to our lives, to exercise moderation in our consumerism. However, it’s not a good thing to “let money run the show” or overthink our every purchase. But that’s what happens when frugality is taken to the extreme. People forego life’s small joys and larger experiences because the thought of spending the money is too uncomfortable to bear.

Do You Have Credit Accounts in Poor Standing?

It’s no secret Americans have a lot of debt. In fact, U.S. household debt increased for the 16th consecutive quarter in 2018 Q2 to reach $13.29 trillion. Not all that debt (and the interest rates) are created equal, though—particularly when it comes to credit card balances.

May 2018 Federal Reserve data shows a staggering $1.04 trillion in revolving credit card balances. A staggering 71 percent of credit card balances revolve each month. Payment lapses and collections calls certainly qualify as poor standing, but treading water paying the minimum and 15–25 percent in interest should be equally discouraging signs.

Do You Think You’re Earning Enough?

After money, work is Americans’ second-biggest source of stress, according to the 2018 Stress in America survey. This is no surprise given how intertwined the two are. And contrary to what some may think, any level of income can lead to money anxiety. The feeling is only exacerbated if we happen to also feel slighted in our pay. Considering we spend the majority of our waking hours either at work or involved in some money-related matter, it’s easy to fall into a vicious cycle of unwanted thoughts.

Do You Have Trouble Letting Go of Possessions?

One of the more subtly frustrating things in life is when you randomly need something that you recently threw away. After all, we never know when we might need one of our belongings. It’s this mindset, paired with a general worry about personal finances, that contributes to hoarding behavior. But it can also stem from the opposite: people make habits out of shopping to relieve anxiety but can’t get rid of the stuff later on, leading to an emotional, and literal, wall.

Has Money Affected Any Personal Relationships?

Have you lied about money to a friend or family member? Do you use money manipulatively in a relationship? Relationships are the third most-common source of people’s stress, and the ways that stress is managed affects the best of relationships. Whether the result is financial infidelity, enablement or controlling behavior, it’s worth reflecting on the role money plays in your personal relationships.

Answering yes to a question doesn’t necessarily mean you have money-anxiety disorder, but if many of the above things resonate, it’s worth working on getting to the root of your emotions about money. After all, if you’re going to work for it, you may as well enjoy having it.

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What Can An Attorney Do For Me If I’m Injured?

Injured

Injured

If you have been injured you may be looking for an attorney to get you. This is a great idea. Going at this process alone will not only be time-consuming and stressful but it won’t help your odds in winning the case. An injury attorney will help you get compensated the way you are looking for and help you answer any questions along the way.

That is why the atlanta medical malpractice attorney experts are here to share exactly how an attorney can help you if you are injured. Keep reading to learn more.

The first thing to note is that most people settle out of court cases. This is one of the steps that an attorney can help you with which will actually make you save money in the end. If you hire a good lawyer, they can help this process take place and help you get what you are looking for.

It’s first important to note what your insurance coverage is. How much were all your medical bills? How much time did you need to take off of work? What is ultimately fare for the settlement? This is important for you to start writing down. After you have it figured it out you can speak with an injury attorney and they can help you know if that is fair, if you missed anything, or if you are not asking for enough. Remember, this step is very important. You don’t want your rates to increase for your insurance and that is one of the reasons why many people settle it out of court. This way no one’s coverage gets increased and it can be settled easier and quicker.

The process is very straight forward if you hire a good attorney. They can help you to know what to expect, what will happen next, and what the outcome can end up being. If you are by yourself you are always swinging into the unknown. The process can end up drawing out longer than it needs to because you are unsure of what exactly to say and do. If you hire an injury attorney they will be able to answer your questions and let you know the status of your settlement at all times.

There are many steps that go into winning your case. This is one of the most important steps an attorney will help with. The first step is getting witness statements. This means anyone that was in the area that saw it happen. Whether they were walking on the street, another driver, on there with you, these statements are critical in winning your case. You also need to receive an official report from the accident and ensure there are photographs. This is important evidence to always have and be included when filing a claim. Without it, it is hard to show something happened and why the outcome is the way it is. This report will also help to determine who really was at fault.

If you hire an injury attorney, they will then continue to show how a doctor helped you recover. They will show what happened through the doctor’s eyes in the accident and what is needed for you to get back to being 100%. The injury attorney can show employee report, medical reports, and anything else that establishes credibility. This process will take a while to not only obtain but to go through as well. You want the doctor to not just sign something quickly, but to write an in-depth report to show what is going on with your body and how it needs to be repaired.

Typically, insurance companies are not very quick. They need to review the information and make a decision on what they will cover and let you know. From here you will be able to figure out the final tally of what should be owed. This is where the fair settlement will come in through negotiations. If you hire an injury attorney, they will be trained in negotiating the terms and exactly what is fair. Every piece of information received will assist you in making your final claim.

After every part of this is complete you will request a trial date. This is when the other party may want to handle the case outside of the trail and simply give you money. They also can want to continue in making the lawsuit and everyone goes to court. During this case, the injury attorney will gather more evidence and speak to you so you have a much better chance of winning the case.

It’s important that you have good health care during the process. The first reason is that a small injury can end up being a lot larger of an issue than you realized. The next reasons are because you need to have a treatment plan in order to heal properly. When you have good health care insurance, they will help you do that no matter how long it takes. This will also slow down getting back to work which will cost you more money if you don’t have insurance. You can end up being financially responsible for more than you thought you were without insurance.

It’s important once you hire an injury attorney that you leave it up to them to handle your case. Don’t respond to any emails or questions about your case. You hired them for a reason, let them take care of the stressful items you may have had to deal with before. It’s also important to not sign any documents without consulting with your lawyer first. This is what they are here for. They are giving you real-life advice on what will be the best course of action. If you receive any information, any bills, or anything related to your case, make sure your injury lawyer has it right away. Communication and keeping them in the loop is so important.

If you have any questions about hiring an injury attorney or what they can do for you, contact us today. Our Injury attorneys understand the entire process to help you get the settlement you deserve. We look forward to hearing from you.

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Why Microservice Architecture Gaining Even More Importance in 2019?

Microservice Architecture

Microservice Architecture

In a dynamic environment where businesses operate in this age, most corporations are drifting towards the microservice architecture.  Why is microservice architecture gaining even more importance in 2019?

The main reason why microservice is gaining valid popularity is because of the gaffes with the monolithic development architecture. Microservice is simply jumping in to fill the gaps and inefficiencies of the old system.

Faster problem solving

On the monolithic architecture, you would generally have problems fixing a single anomaly in code without interfering with the other parts of the application. The beauty of microservice architecture is that it isolates every program and makes problem-solving a lot easier.

Additionally, if you want to upscale a specific section/program of the app without affecting the rest, you would need to reorganize the whole application architecture. This could be expensive.

For example, when your app deals in online payments and you just want to revamp the security features of the payment section, you would have to modify other unrelated components like servers and databases.

More stable and secure

Microservice also happens to be one of the safe bets in application development history. With this arrangement, you are sure that one cyber attack does not paralyze all essential company functions.

With the monolithic application architecture, any attack on even simple components as registry could end up disabling the whole app. Similarly, fixing the problematic parts places companies in a fix as it means upgrading the whole app environment.

Given that applications are fairly expensive to develop and maintain, you would usually be safer with an approach that greatly reduces the risk of starting over.

Microservice application development approach has gained much attention and a ton of blogs have written on its pros and cons. In the blog Svitla- a Silicon Valley based application Development Company, microservice is loved by developers due to its ability to develop decoupled application programs that could be deployed on their own.

Modularity

The fact that the application programs operate independently allows developers to isolate and correct defects within the application without interfering with the whole app. This is equally important in testing each component of the app to determine the weak points and strengths.

Compatibility

Microservice produces programs that are reusable, making them more effective in bringing down development cost. Also, microservice is compatible with a wide array of many applications. This ensures efficiency in the deployment and smooth flow of services.

Improved flexibility

Unlike the monolithic development architecture, microservice offers much more flexibility in providing a great User Experience. When the company decides to change the theme of their enterprise application, for example, they could do it effortlessly.

In the old order, you would require developers to literally dismantle every component part of the application to effect one change. This presents a huge financial implication and is, therefore, not good for business.

Easier to develop

Microservice is gaining importance because developers generally love the freedom that comes with Microservice architecture. Developers have the freedom to choose the coding language to use.

Is Microservice architecture a silver bullet?

While microservice presents a host of new efficiencies lacking in the old dispensation, it also has its fair share of drawbacks.

One notable challenge is that due to the number of interactions that have to occur to link each program to the other, communication could take up more costs. You could also experience challenges of consistency especially where developers use different programming languages.

Conclusion

Microservice architecture is gaining even more importance in 2019 due to its improved efficiencies. While it also has challenges, they are outweighed by the major benefits that come with its usage in app development.

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Email Marketing Continues to Be One of the Best Forms of Digital Marketing

If you want your company to shine today in terms of sales and profits then good marketing has to be at the forefront of any organization’s activities. Today, when the subject is marketing, the conversation is usually around digital marketing and its ability to attract and capture customers.

Digital marketing is the name for a variety of online marketing strategies that includes websites, social media marketing, SEO, and blogs. The first type of effective digital marketing however was email marketing.

Email marketing became prominent because many people began using email as a primary form of communication. Its ease of use and no-dost elements made it become the primary communication tool in the world and from this position marketers simply could not ignore it as a means to reach out to their current customers and to create new ones.

Today, email marketing has exploded. There are more than than 6 billion active email addresses and 3 billion people using email. With this representing nearly half of the planet, email marketing cannot be dismissed as a secondary marketing channel.

Email marketing grew into and remains a core part of any good digital marketing strategy because if offers a variety of benefits for brands and marketers.

Firstly, it is a way to both engage new customers as well as keep in touch with those customers you have in a meaningful and consistent way. The fact is that people read and react to emails at a high rate.

The top companies develop email campaigns that compel and engage potential customers. They utilize newsletters, informative mail pieces, simple notes, and push discounts and valuable data to a targeted audience in a timely manner. The best companies have learned how to create emails that are always rewarding. When done well, email marketing creates  great results that translate into positive name recognition and sales.

Emails also allow for companies to get great analytics and to track results in real time. Email campaigns also offer the benefit of being able to be adjusted midstream to produce better results.

Most importantly, email marketing is the cheapest form of digital marketing by far. If you manage your own email marketing campaigns or use an agency to run them, the costs will still be less than other forms of marketing.

To learn more about the benefits of email marketing check out the infographic from Campaign Monitor below.

 

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Hiring Small Business Attorneys

contract

contract

Every business requires certain things to run. The obvious things being a manager, advertising, a building to operate from, supplies, and several others. There are also things that are always immediately thought of such as a lawyer. Every business should have an attorney on hand for many reasons. One reason is that you can have easy access to legal advice, something that is often needed in business. Another reason is that, the longer a business is in operation, the more likely it becomes that someone will file a lawsuit against the company, perhaps even against you directly. When this inevitably happens, you will have an attorney ready to defend you or handle the situation in whatever way it warrants legally. Also, having a lawyer at your disposal means ease of drafting contracts and other important documents. This will allow you to ensure that you are doing everything by the book so to speak and you will have someone to guide you if you get off track. Because having a business attorney is important, it is equally important to ensure that you find the very best one available. To do this, you will need to follow a few basic steps to help you with the process and ensure you are hiring the best business lawyer that you can. What you will find here is a list of the steps you must take and how to accomplish each one. Finding the best lawyer for your business is not an exact science, but thankfully there are ways to improve the process.

The first thing you need to do is determine whether you want to hire a law firm on retainer or hire an attorney to work exclusively for your business. There are several factors that will go into this decision, but the primary consideration is the size of the business. Small businesses generally do not need nor can they afford to hire someone to work exclusively with your business. Larger companies and corporations, on the other hand, should heavily consider hiring an in house attorney to handle the regular influx of legal tasks. Another issue is the budget. Even larger businesses do not always have the funds necessary to hire a permanent lawyer into the company. Whereas a small business could be incredibly profitable and the owner may decide to hire an exclusive attorney. Other considerations may include the current need. If the company is currently dealing with a lot of legal related problems, consider hiring someone in the house, at least for a while. As a general rule, most companies choose to hire a firm on retainer, but this does not mean that you must follow the masses. You know your business and your situation better than anyone else ever could. Because of this, only you can make this decision.

Once you have decided what type of business lawyer to hire, you need to find out what is available. Depending on your needs, you may even want to consider a telecommuting firm. Many things are now possible through the internet, including a lawyer’s ability to act via a video chat or conference call. Also, you can email regularly to keep all information accurate and up to date. Either way, you need to compile a list of possible firms of lawyers. Thanks to the advancements of technology, the best way to get this information are to perform a basic search through your favorite search engine. All you have to do is input a few keywords and you will find all of the information you need. First, it is important to note that not all lawyers will be an option. Only some practice specifically to act as counsel to businesses. Because of this, you will need to be specific about the type of lawyer you are looking for in your search. Be sure to include the term “business lawyer” or “business law firm”. If you are specifically looking within the area where your business is located, you will need to add some type of location descriptor to your search. An example of this is “Chicago business attorneys”. If your first search does not yield the results that you need, change your keywords a bit and search again. Continue alerting and searching until you find what you need. Although, you will likely find what you are looking for with no more than two searches.

Once you have a list of potential lawyers or firms, it is time to begin comparing each one to a set of requirements. Obviously, they need to be a business attorney, but there are other aspects to consider as well. For example, if you are hiring a firm on retainer, be sure to find the best rate available. Different firms will offer different retainer fees, some specialize in providing retainer services to small businesses and as such have lower rates than others. Some cater to large corporations and therefore have higher rates than others. Firm size is also important to some. Inevitably some firms will be smaller and some larger. As such, there will be slight differences including availability.  Also, consider that yours will not be the only business the firm is working with if you choose to go the retainer route. This means that there is no guarantee about availability at a moment’s notice. You can add any considerations that you feel are important, just be sure that it is actually important before you start comparing firms.

Finally, look at reviews. Yes, even the law office has been reviewed online. There are dedicated review websites where people leave reviews for any type of business you can imagine. Also, there are review blogs to consider as well as social media pages. All of these will hold important reviews that will give you insight into the different law offices and lets you assess each one in a whole new way. When looking at reviews, there are a few things to keep in mind. First, never jump to conclusions if you find a bad review. Before really reading the reviews themselves, compare how many reviews there are overall and then compare that number to the ratio of good reviews to bad.

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