Everyone dreams of opening their startup to enjoy being the co-founder of a company. However, running and operating a business is not one person’s cup of tea, irrespective of expertise, and knowledge. You can only establish a successful business with a team of experts belonging to different departments. Therefore, you begin to look for a finance manager to handle finances and a marketing analyst to assess performance and results.

For many people, the marketing department is all about creativity since all the creative people work here. They are producing stellar videos, engaging pictures, and whatnot. Surprisingly, in 2020, marketing is not the same. Now, marketers have to work with data and statistics to predict upcoming trends and devise a marketing strategy. 

In this digital era, data dictates everything, from your internal operations, target audience, to your next marketing strategy. Do you think everyone can deal with these complexities?  Of course, not. Marketing analysts have knowledge and expertise in managing these tasks. If you wish to become one or want to hire one, here are all the skills of a marketing analyst that you should bear in mind. 

1. Statistical Knowledge & Experience

Marketing analysts display in-depth knowledge of playing with numbers. They hold the bag for documenting data and researches to acquire information about your customers. Similarly, they gather all the statistics about trends and different markets you are trying to penetrate. It will give you insights into who your competitors are, the potential barriers to entry, customers’ purchase patterns, and everything you need. 

Are you still thinking what does a marketing analyst do? Alongside using available data, they also collect primary data. They design customer surveys, questionnaires, while also collecting data from focus groups and in-house analytics. Honestly, this works like magic at the time of product development, allowing you to design a product that reflects customer needs. 

2. Develops Creative Resources 

Have you heard of content marketing? It is an integral part of a company’s marketing strategy but is also evolving with time, and to keep up with it, marketing analysts come into play. They are familiar with the most common formats of modern marketing. Hence, they generate content by understanding the target audience in different directions. After understanding customer behavior, they come up with appropriate content strategies. 

Alongside blogposts, these analysts create videos, podcasts, live streams, infographics, whitepapers, or anything that appeals to the target audience. You have to make sure your marketing campaigns are catering to your customers rather than running after trends. Different strategies require different skills and software, but do not worry; marketing analysts have the knack of every tool. 

3. Engages in Data Interpretation 

With overwhelming tasks, you might not have enough time to even skim through lengthy reports. Simultaneously, overlooking vital information, growth opportunities, and market research are imperative for businesses’ success. Marketing analysts compile all their insights into impactful reports that are not overly complex and immediately available to use.

Thus, their job does not end after interpreting data. They should have the skills to create comprehensible reports and deliver in way management can understand. It can become possible with the help of storytelling and data visualization techniques. Likewise, they have to identify the most critical information and lead by using visual media and digital ads.  

4. Provides Competitive Analysis 

Are you aware of what your competitors are doing? You might be so busy with your business practices that you do not get a chance to look over the competition. Fortunately, marketing analysts can take care of competition on your behalf since it is crucial to see how competitors are progressing. They identify your competitor’s position in the market by assessing their market share. 

Likewise, they will take a dig at their pricing policies and marketing strategies to gather information for forming your marketing strategy. If you end up charging more than the competitors, your customers will take only seconds to switch to available substitutes. This competitive analysis also makes you aware of competitor’s harmful actions against your brand, allowing you to take immediate action. 

5. Analyzes Engagement Campaigns 

Believe it or not, modern marketing strategies are dynamic with the need to change and evolve with market conditions. You would notice changing search engine regulations and target-audience preferences, making it essential to keep up with it. Marketing analysts always have an eye on campaigns through analytics and by regularly searching for marketing trends. 

They can pay attention to small details, including the number of visitors, duration of visit, and bounce rate. Thus, they can also improve the overall website quality and its performance on the search engine. Since all this is happening through analytics, it guarantees promising results, leaving no room for mistakes. 

Final Thoughts, 

No matter how much effort you make, it is impossible to become the jack of all trades. Therefore, to keep up with modern marketing practices, you have to look for a marketing analyst, allowing your marketing campaigns to reach heights. If you are wondering why these analysts are necessary, have a look above to see the skills they possess and the amount of difference it can make to your business.

I was chatting to a couple of friends of mine who are part of the team at the TWONIL marketing agency, a brilliant option for anyone looking to go into digital marketing incidentally ( plug, plug). We were talking about how the biggest culprits for not investing in digital marketing are small businesses and how there are many out there who could do very well if they use such a service. Mainly  we were discussing the reasons why so many don’t opt to use an agency and it is not that they aren’t marketing but rather they have taken the decision to do it in-house. 

There is nothing wrong with this of course, but there are many reasons why a small business should look to invest in a digital marketing agency, let’s take a look. 

Results 

Many will point to the costs which a marketing agency will charge them as a reason as to why they shouldn’t invest but to counter-balance that you have to look at what that extra investment will deliver. These guys spend their days and nights working in marketing and the results which they will be able to achieve compared to what a company can deliver in-house is significantly better. Businesses may think that they are saving money by not investing in marketing but the truth is that if they go for a digital agency they are going to make a far bigger splash, and much more money. 

Speed

Something else which these experts in marketing are going to be able to deliver is speed, once again just because this is their bread and butter. These agencies are going to be able to deliver stuff in a quarter of the time that a business could thanks to their knowledge, their contacts and their experience. 

Time and Productivity 

Having members of staff in a small business is of course costly and it is important to remember that in the main, social media or advertising is not what  they were hired for or what they were supposed to do. This means that for every minute which is spent on marketing, that is a minute lost in terms of their productivity and what they should be doing. Small businesses cannot afford low levels of productivity which is why outsourcing this to an agency will make the most sense. 

Competition 

Competition between small businesses is rife and they must do everything that they can to eat up every small slice of market share. Because of the results that investing in a marketing company will deliver, small businesses can really help to get ahead of the competition with an aggressive strategy which brings in more people and more money, tipping the scales in their favor versus the competition. 

In-house marketing is understandable and commendable, but hiring a marketing agency is always going to be the smartest option for any small business.

Generally speaking reviews for any product, service or business is likely to be a mix of positive, neural and negative and generally we focus on what the overall outcome is in terms of score before we decide whether or not a particular business is for us. I am therefore often amazed when I see a business which has a near impeccable review score, especially those which have had a great deal of reviews let about them. Recently I was looking for a rep management company and found the the reputation management consultant reviews were incredibly positive, which made me very curious. I decided to look a bit deeper and here is exactly why those reviews are as positive as they are. 

It Works

The promise which a reputation management company will make to you is that they will assess, improve, repair and manage the online reputation of a business or an individual. It is clear that the work which they do for each of their clients works very well and it is for this reason that they have such glowing reputations. After all if you hire someone to do a job and they deliver as you expected , there is no other type of review which you could leave other than a glowing one. This is part of the reason why so many have left great reviews. 

Timing 

If we are all being honest a reputation management company is something which we should all have, before we actually need them. With this being said there is a greta number of clients who only use such a service when things have gone wrong. Many businesses for example will only contact a rep management firm after a terrible run of reviews or after a damaging video has gone viral on social media. Naturally therefore once this crisis is over, they are eternally grateful to the people who helped them out of their predicament, which is of course the rep management company. 

The Unknown 

Despite how much we, as businesses and consumers, use the internet, there is still an awful lot which we just don’t know about this environment and most people judge their online reputation solely on reviews and cash in the till. Those working in reputation management know far more than we ever could and that gives them expert status in our eyes, and rightfully so. When people see positive results for themselves which has come about through something which they don’t know anything about, they are far more inclined to be impressed than anything else, which of course makes them want to take to the web and tell the world abut the brilliant experience which they have had. 

The reason why these reviews are so good is a combination of excellence, professionalism and the environment in which they work. One thing that is very clear however is that they are able to offer a truly impressive service to their clients.