Business Archives - Page 10 of 14

5 Ways Your Business Can Use Video For Improved Customer Service

January 5, 2017

No business can afford to underestimate the value of good customer service.

Research shows that 89 percent of buyers have stopped using a specific business after experiencing bad customer care. 45 percent will also quit at the purchase-ready stage if they feel their questions have not been addressed.

Both of these figures demonstrate just how vital it is to have an airtight customer-service system in place. As it’s more expensive to attract new buyers than to keep existing ones, investing in ongoing satisfaction can actually save you money down the line.

Video is one of the most effective tools at your disposal, but not enough businesses use it to its full potential. Video is more engaging than even the finest-written text, using visuals and audio for a stimulating experience. You can also condense extensive blocks of text down to just a couple of minutes, saving time and effort on the customer’s’ part.

With that in mind, here are five ways your business can use video to improve your customer service.

Record FAQ Videos

The frequently asked questions (FAQ) section is a staple of many websites today, providing answers before customers need to ask them.

Newcomers to your site (or your entire company) are likely to visit your FAQ page for extra information, but scrolling through them can be arduous. Your goal is to convey the most useful details to visitors in the quickest, most engaging way.

Using video instead of text allows you to address various issues, using numerous techniques. For example, you may want to create a dynamic video that encapsulates your entire brand rather than providing a written history, perhaps incorporating animation and music to enhance its engagement.

You can also use videos to introduce your team, demonstrate how to use certain features on the site, and present your offices. This is a more personal approach, and makes visitors feel closer to your business.

It’s also simpler to send customers a link in response to questions via email or social media, rather than repeating the same chunk of text again and again.

Offer Live Video Chat with your Customers

Live chat may be a common feature on websites, but this usually takes the form of instant messaging. As helpful as this is, it can be a frustrating, time-consuming process: you have to wait for an operator to become available, before trying to articulate your query or complaint as best you can in words.

Live video chat is a much faster, simpler solution. Being able to see your support agent’s face to face means customers will feel more engaged and as if they’re receiving more personal treatment (rather than being just another voice on the phone). This face to face interaction also allows operators to read customers’ body language, to handle the caller with the most appropriate tone and approach.

As complex as this sounds, video can actually be added to your website or app with surprising ease – all you need is a quality SDK. Integrating live video-chat will give customers a direct link to your support agents at the touch of a button, but it’s vital to invest in a reliable service. Video chat firms like Agora.io, for example, uses 80 data centers around the world to identify the strongest connection to every location your customers could possibly be, making your video connection extra clear and stable, so there are no choppy video streams which can ruin the experience.

Use How-To Videos to Demonstrate Products

Depending on the types of products you sell, your customers may need a little help to get the most out of them. For example, if you produce tablets, your customers may appreciate a video that demonstrates the various features, enabling them to hit the ground running when they unbox it.

Likewise, how-to videos are ideal for troubleshooting common issues, such as showing how to correct faults or bypass technical problems. Not only does this give customers the answers they need in a hands-on way, it also saves them the time and effort of contacting your company for advice.

For online businesses, customers may only get to see your products when they arrive, rather than going into a store for a demonstration. How-to videos enable you to give customers a deeper insight and explore how the product will benefit them, just as a salesperson would in a shop.

Additionally, customers can rewind, pause, and re-watch videos, rather than having to follow advice or information given by phone.

Create Customer Review Testimonials

Testimonials are a key element of promoting your business on your site, but how are your customers supposed to know they’re genuine?

While any company can create fake testimonials, videos are a more authentic, convincing alternative. Ask satisfied customers to record brief videos describing how you have helped them, and add these to your site. You may even want to share snippets on social media, provided these are short (no more than 30 seconds).

Avoid hiring actors to perform testimonials, though, even if they’re reciting genuine comments. People will be able to tell, and it may make them question your integrity.

Host Live Webinars to Maximize Engagement

With webinars, your brand can interact with customers, provide information, and nurture stronger buyer-business relationships.

For example, you can record seminars exploring specific areas of your company and services, perhaps discussing behind-the-scenes details. You’ll be showing a more human, personal side of your business, and making viewers feel a part of it by effectively letting them in on a previously-secret area.

Customers will also be able to interact, asking questions and helping to direct the course of the webinar itself. Responding to these live, in real-time, demonstrates a real dedication to your customers, showing how much you value their input.

You can take this further by asking customers to suggest webinar topics, and perhaps add the recorded piece to your FAQ section for future reference.

Video has the power to help you transform your customer service and provide your buyers with the care they deserve. Investing in it today can save you money, time, and potential issues in the future – and if you do it now, you’ll stand out from your less-innovative competitors.

Have you considered how important video could be to your customer service?

Why Your Start Up Needs a Financial Advisor

Business

January 1, 2017

Photo by CC user Christophe Benoit on Flickr.

Starting your own business is an exciting time and one that will test your mettle, your knowledge and ultimately your acumen. Whilst there are many avenues of success that you can find yourself walking down with your business, the roads to success are often fraught with dangers where a series of bad decisions could see it all fall down.

The financial management of your company is key, this is where the staggering numbers of start ups that fail often find difficulties. Naturally your business will need to bring in money through the popularity of your products and services but without sound financial dealings, you could find yourself in difficulty regardless of how high your sales are. Hiring a financial advisor for your firm is a smart move to make for the security of your business and here’s just a few reasons why your start up needs one.

Investment in Your Future

Whilst hiring a great financial advisor, people like the effective Keith W Springer, will set you back some money, it is important that you look to this as an investment rather than a cost. A financial advisor can help you make financial mistakes that could cost you money in the long run and their advice will essentially pay for itself over time. Deciding what part of the business to outsource can be tough but a financial advisor is one area that should not even be questioned.

Free Up Your Time

Even if you yourself are financially savvy, your time is better spent on working out how the business can operate better, how you can achieve growth and ironing out creases that exist. If you are bogged down in the financial side of things then this inhibits you when it comes to doing what you should be doing, which is leading your company. A financial advisor will give you more time in your business, the value of time to spend on your business is immeasurable.

Staying up to Date

The world of finance, taxation and government legislation is always changing and as a business it is vital that you keep on top of what you are required to do from a legal standpoint. A financial advisor is paid to stay on top of such changes and offer you advice in order to adhere to them. For you to spend time keeping up to date on such things will only take you away from the day to day running of the business.

An Extra Pair of Ears

When it comes to making key decisions for your business it is important that you bounce the idea off many people to gain various perspectives. Having a financial advisor gives you the opportunity to seek advice from a financial standpoint and from somebody with no vested interest. Generally speaking, financial advisors are those who deal in figures alone, they weigh up risk through calculations and can offer advice without any emotional bias, the perfect way to help you make your decision.

It Can Be Quite Hard to Find a Reliable Numismatic Dealer

Business Careers Money

January 1, 2017

One of the world’s oldest hobbies is collecting coins. If you are interested in becoming a numismatic collector, then it is vital that you find reliable rare coin dealers as well. These can help you not just in terms of finding coins, but in confirming their authenticity as well.

Creating a Coin Collection

Finding a rare coin is perhaps the most exciting bit about collecting them at all. Unfortunately, cunning people are aware of this, and they will try to sell you counterfeits instead. This is why a good dealer should have an excellent reputation, not just in terms of what they sell, but in terms of how they authenticate as well.

A numismatic collection is both exciting and frustrating, particularly if you are hoping to complete a set. This can take years to do. A good coin collector should be able to find any missing pieces of you are still looking for. In fact, without a good coin dealer, you are likely to struggle to ever finish a collection.

Coin collectors may also need a dealer to sell coins every once in a while. This could be because they need a bit of money for themselves, because they have doubles, or because they want to use the money from less rare coins to purchase a rarer one. Again, you need a dealer for this.

The good news is that you can find these dealers online. They have lots of resources for you and they should, if they are truly good dealers, be as excited about coin collections as what you are. They should also be a wealth of knowledge, explaining to you why coins like Buffalo Nickels are so rare. They can also tell you how to look after your coins and how to store them.

So how do you recognize a good dealer?

The Hallmarks of a Good Coin Dealer

They have a lot of experience. You need to make sure that they actually studied the subject themselves. Make sure they have been in business for a while, therefore, and that they have helped others just like you.
They have excellent assets. Every once in a while, the market is flooded with counterfeit coins. You should check for a dealer that has ridden out these types of storms in the past. Sometimes, counterfeits are really hard to spot, so the least you should look for is a certificate of authenticity a well.
They have a fantastic reputation. If you go to a dealer’s web page, they should have a number of reviews from other clients, but also from their peers. However, there is always a risk that these reviews are not genuine, so make sure they are also listed on independent sites.

A coin collection is an investment that can pay you well, and you need to be careful with what you invest in. Do some research into the world of coin collections before choosing a dealer to work with. And remember that you do not have to stick to a single dealer either.

The Tools Idea Management Software Can Provide You With

Business Tech

December 31, 2016

Idea management software is becoming increasingly popular, and for good reason. This is because they allow businesses to be systematic about how they innovate. Today, almost everything is in the cloud, and this means that businesses also have the opportunity to look further afield for their idea management tools, being able to find something that meets not just their particular needs, but also their budget.

What Is Idea Management Software?

Idea management software is best described as a turn key system, which is often provided on the cloud. Its goal is to make sure that you easily and quickly create a process of innovation that helps to improve your organizations. To do this, all these software packages usually have a number of key features, which includes:

The ability to create a web portal under your brand, where you can manage ideas through.
The ability to determine who can have access to which parts of the portal. Certain areas may be public, for instance, whereas others may be restricted.
Enabling people to submit ideas into the system.
Ensuring different ideas can get grouped into relevant categories.
Allowing people to view, comment, and vote on submitted ideas.
Enabling participants to work together, so that they can improve submitted ideas.
Finding out which ideas are the most popular.
Evaluating the various ideas using predetermined criteria that are relevant to you.
Selecting ideas that may need testing, or even implementing.
The ability to ensure users know what has happened to their idea.
The ability to provide rewards to various participants, which usually is some sort of virtual reward.

Who Uses Idea Management Software?

The amount of organizations that use this type of software is almost countless. However, two of the most famous are Dell IdeaStorm, by Dell, and My Starbucks Ideas, by Starbucks. Both of these platforms are targeted specifically at consumers. However, this doesn’t have to be the case. For instance, other businesses use portals and platforms to speak to employees within their organization, to increase B2B customer involvement, to speak with suppliers and other stakeholders, and so on. Either way, the software is there to create a systematic way to innovate within an organization, making the chance of the ideas becoming successful much larger as well.

Because idea management and innovation is now so popular, there are countless organizations that have created software tools. You do, therefore, have to make sure that you properly compare the market in order to make sure that you find one that fits your specific needs. As such, your very first innovative project should be one that determines what the needs of your organization actually are: what do you want to innovate, where do you want to innovate, why do you want to innovate, how do you want to innovate, and when do you want to innovate? Another important question is just how much you are happy to pay for the system as well, although the most important thing is that you get good value for money.

Make It Your Business to Know the Political World

Business

December 29, 2016

In today’s world, having even a little bit of interest in the political world can do wonders for you.

Yes, you likely are worn out after the recent Presidential election, but you also probably have a better handle on what is going on now and what might take place down the road for the U.S. That said if you are a business leader of any size nationwide, you would be best-served having some interest in where things in this nation are headed politically.

For business owners, what happens at 1600 Pennsylvania Avenue and elsewhere around the country (in some cases the world), can have a lasting impact on your brand.

So, will 2017 see you make it your business to know more about what is going on in the political world?

Turning to the Experts

In the event you are a business owner that can best be described as not too savvy when it comes to politics, there are experts out there to help.

For instance, having a political expert speak to you and your team about how politics and business are so often intertwined is certainly an idea worth pursuing.

Keep in mind that there is a large field of experts with which to pull from, including the likes of Ana Navarro.

If you choose someone such as her, you will get an individual with years of experience in the political world.

That experience as a Republican strategist has helped her find countless TV opportunities and speaking engagements nationwide. Those engagements could be just what you are looking for heading into the New Year. Having her or others with such experience speak to your employees can run the gamut of topics.

Among them:

Business and politics relationship – It should not come as a big surprise that many business owners across the country have a vested interest in both national and local elections. On the national front, the overall health of the economy can go a long way in determining how successful (or not) many businesses (including your own) will be. Getting a guest speaker willing to discuss that correlation can be beneficial to you and your team, especially heading into the New Year. Knowing what your business may need to differently (or keep the same) can prove quite helpful in turning an even bigger profit;
Managing your business reputation – Who better would understand the importance of one’s reputation than a politician or one speaking about them regularly? Politicians know (at least they should) how even the slightest doubts about their personal reputations can prove downright damaging, especially in today’s world of 24/7 social media. That said your company doesn’t want to get the wrong reputation either, especially when you are talking about major business and dollars being at stake. By having a political expert come and talk with you and your team, you can hear about the importance of not only initial customer service, but also following up with customers. Simply put, today’s customers just want some of your time, something that can be a direct correlation to what most voters want from their politicians.

Finding the Best

In your efforts to locate the best public speakers to work with you and your team, go online to begin your search.

By doing a simple Google search of the kind of individual/s you’d like to have speaking to your group, you will set things in motion.

Ask yourself what is most important in finding the right speaker or speakers.

Among some of the traits:

Experience – How many years do they have in their respective field?
Humor – As important as experience is (and it certainly does matter), bringing a little humor to the table is key too. You could have the most experienced individual (in their respective field) show up, yet your team tunes them out within no time. Having the ability to lighten up some oftentimes serious subjects can make a big difference.
Connection – Last but not least, you want someone that with an ability to connect with your team. That connection may vary from individual to individual, but finding it should always be a top priority. In doing so, you and your team will walk away from the discussion to some degree better able to improve how you run your company.

If hiring a public speaker or two is on your agenda for 2017, why not turn to someone with experience in both business and politics?

If you do, you may very well ultimately get the vote of your customers.

Mixed Feelings on Living in Mixed-use Developments

Business DIY / Home Improvement

December 18, 2016

In the traditional sense, a house is a shelter that provides a roof above your head. However, as time passes, what once existed and accepted is now being changed for the better. The increase in population and lack of land area for living have pushed engineers to think beyond the box – vertically, in fact. Instead of the traditional patterns of houses arranged neatly in rows, modern buildings are being developed to new heights – literally. Apart from the residential feature, homeowners can now enjoy retail and commercial aspects with just a few floors in between.

We’ve become accustomed to single-use developments, but with an increasingly urbanized population living in a fast-paced society, a new kind of development has taken reins in big cities.

The introduction of mixed-use developments is inevitable. As new generations surge forth, standards of living have also leveled up.

Is that such a bad thing?

Living in mixed-use developments has many benefits. It’s all about the context. In an urban setting, a mixed-use structure can offer both convenience and leisure under the same roof. The upsides of living in a mixed-use development are many and varied.

Firstly, the convenience makes it easier for homeowners to get things done, like shopping for groceries or joining a yoga class. A mixed-use development means that amenities are just around the corner, rather than half an hour away. Handy when you’re missing that vital ingredient when making dinner. This convenience can extend to reduced costs for fuel and more free time instead of being stuck in traffic.

If you are into the idea of close community ties, then mixed-use developments will surely tickle your fancy, especially the ones in Philippine real estate. It will be a far cry from the suburbs atmosphere, though, because even if you see the same faces regularly, you won’t be pushed to do small talk just to past time. There will be a lot to do with anyone, like grilling barbecues in the outdoor balcony or taking a dip in the pool, making the living experience better.

It can’t all be upside
There are some aspects of it that you may want to consider before opting for a home in a mixed-use structure. These are, of necessity, areas of high population density. If you’re not a people person, it can all be a bit too much.

The knock-on effect of this is that they’re lively places to live, which isn’t to everyone’s taste. With so much happening, noise can be an issue. If you’re looking for a quiet life, a mixed use development may not be the best option for you.

Finally, a unit in a structure of high demand can be expensive. As these properties are desirable to a higher-earning workforce, the effect of that is to drive up prices. However, online marketplaces can help you sort through properties for the best real estate deal. Zipmatch has great property selection of condos for sale or for rent that won’t break the bank.

Ultimately it comes down to what you value most in life. It could well be that what you’re looking for could be found in a mixed-use development.

Crates, boxes, barrels, kegs and finally the pallet. The history of pallets.

Business

December 12, 2016

On the surface, they may appear to be quite mundane but without them, the World simply couldn’t operate in the same way, we are of course talking about pallets, the wooden structures that have transported goods across the globe for many years. The pallet, though simple in form has made logistical transport, storage and warehouse practices far easier and helped businesses to run far more smoothly and effectively.

The history of the pallet is an interesting one and today we’re going to look in a little more detail just how these little structures came into being, how they replaced previous forms of transportation and the way in which over the years, they have dramatically altered the shipping industry.

The Pallet is Born

Pallet-style equipment has been used as far back as the times of Ancient Egypt but the modern day wooden pallet was born in the early 1920s just after the birth of the fork-lift truck. The structure of the pallet was designed to enable a fork-lift truck to easily slide the forks in underneath the pallet, and lift the goods quickly and securely on the pallet. Once this method of lifting goods started, it wasn’t long before warehouses discovered the benefit of stacking pallets on top of each other, this meant that warehouses could optimize airspace and maximize how many goods they could store per square foot.

During the War

The mass production of pallets boomed during the second World War and a universal agreement was reached between the allied countries that the pallets would be 48 x 48 inches, this made the transportation of munitions and supplies far simpler and quicker too.

Narrow Style

In 1954, British company Lansing Bagnall became the creators of the first narrow-aisle lifting truck, this truck would go on to revolutionize warehouses once again as they could travel down narrow aisles which meant that warehouses had more space to store goods. As a result of the new truck, a meeting was called between major Canadian suppliers in 1968 to resolve the issue of multiple sized pallets being used, this was costly and slowed the process of shipping down, eventually they settled on a 48 x 40 standard size, this has gone on to become the recognized standard size for pallets around the World.

Modern Day

There are currently around 1.9 billion pallets in use around the World every day and around 450 million pallets are produced in North America each year. Pallets have revolutionized the World of shipping through their space saving ways, ease of use and heavy loads which the wooden pallets can take.

You can buy pallets all over the World for personal or professional use and there are pallets for sale Perth to Peking and everywhere in between. Many people look to use pallets around the home and the garden and pallet style furniture has become very trendy, you can pick pallets up for as little as $10 from places like Pallet West , at those kind of prices, it’s easy to see why people are getting on board.

Pallets will be around for a long time to come, they save space, they are cheap and they are reliable, why would anyone look for anything else!

Landscaping Your Business Premises

Business

December 2, 2016

One of the biggest expenses you face as a business owner is the cost of running your work premises. Unfortunately, most firms simply cannot avoid this expense; they cannot operate successfully without a base to work from.

The fact that keeping the lights on, and these premises ticking over, costs so much means that many firms tend to cut corners on things like landscaping. Whilst doing so is understandable, this is not usually a wise approach.

Why invest in landscaping

It normally works out to be a false economy. You need to bear in mind that the way your business premises look say a lot about the type of company you are running.

If a potential customer visits your offices, factory or warehouse, and sees you operating out of shoddy, poorly kept business premises they are not going to be impressed. In business, appearances matter, so it really is worth your while to landscape the area around your buildings.

Keep it simple

Fortunately, landscaping does not have to be complex, and you do not necessarily have to spend a fortune. It is enough to smooth out the land around your premises and cover it with lawn, gravel or paving. Once down, you just need to be careful to maintain it properly, which should be easy to do if you avoid the temptation to lay our flower beds and buy big trees.

Keeping everyone safe and organised

You also need to make sure that the area around your office, factory or warehouse is laid out in an organised fashion. You can invest in customised signs like the ones you can buy from http://www.roadtrafficsigns.com/ and deploy them to control the flow of pedestrians and traffic. Doing this will help to keep everybody organised and safe.

It is important to provide enough parking for your workers and visitors. This area needs to be planned and aid out well. You should also consider lighting it at night. In the colder months, you may need to grit the car park to keep it ice free, and reduce the chances of someone having an accident at your premises.

Make your premises more secure

When deciding how to lay out the space outside of your business premises it is important to consider security. Unfortunately, thieves regularly target commercial premises, so this is an increasingly important consideration. It is well worth putting a fence around your land and setting up cameras to monitor the perimeter. Doing so will make it far easier for your security staff to control who enters your premises, and what areas of your property they can gain access to.

Brand your business premises

You need to bear in mind that the properties that you operate out of are part of your brand. It is important to invest in a good quality sign that incorporates your company colours and fonts. Doing so boosts your brand and ensures that people recognise the fact that the premises belong to your firm. You can read more about branding your business premises, here.

What Makes Anura Leslie Perera Tick

Business

December 1, 2016

Different people have different reasons and motivation to explain and justify the things they do. The same can be said about successful businessman Anura Perera Raycom. The man is not happy to simply just sit on his laurels now that he has achieved so much professional success. Indeed, his situation makes him even more motivated to have a happy, healthy, balanced life which includes helping those people who are less unfortunate than him.

The Many Professional Successes of Anura Leslie Perera

Anura Leslie Perera was born in Colombo, the capital city of the tropical island Sri Lanka. He first tried his hand on business by moving across the world to as far away as Africa. In Zambia, he dabbled in engineering and sales for Caterpillar Inc., the heavy equipment manufacturer before switching to aerospace engineering. He is now the chairman of Raycom Aerospace Pte Ltd., a Singaporean aerospace manufacturer. Additionally, Anura Leslie Perera also does training workshops and seminars on business development for the Raycom Aerospace in the Middle East and various other locations. Recently, he facilitated the signing of an MOU (Memorandum of Understanding) between Raycom Aerospace and the Abu Dhabi Airports Company (ADAC) to improve the infrastructure of the Al Ain aerospace cluster.

Anura Leslie Perera’s Humanitarian Efforts

After achieving so much success in his professional life, Anura Leslie Perera is now regularly doing charity work to help those in need. Through the George Phylnormel Foundation, he was able to raise enough money to fund the construction of the Nairobi Buddhist Temple and dedicated it to the memory of Mr. George and Mrs. Normal Perera. The Theravada Buddhist temple busies itself with helping victims of natural disasters like the earthquakes in Haiti and Nepal, the Philippine typhoon and the Asian tsunami. The Nairobi Buddhist Temple also supports the survivors of the Sri Lankan civil war rebuild their lives and offers dharma and meditation classes to people of all faiths. Every time there is a need anywhere in the world, the Nairobi Buddhist Temple would seek to offer help to the best of their ability.

Anura Leslie Perera’s Life and Leisure Philosophy

Aware of the benefits of living a more mindful life, Anura Leslie Perera follows the pH diet, which strives to incorporate more alkaline food in eating like leafy green vegetables, grains and fatty fish while limiting the consumption of more acidic food like red meat and other meat products. The diet also encourages adherents to chew their food slowly and thoroughly, not only for increasing mindfulness but also to ensure that proper digestion is achieved. Anura Leslie Perera was able to control his diabetes by using this food philosophy. In his free time, Anura Leslie Perera engages in his two favorite activities, which are reading and cricket. He also regularly appears in radio and television programs in order to spread his wisdom and knowledge that he has been accumulating through the years. Moreover, he continually calls for more corporations to engage in corporate philanthropy.

6 tips for creating the most compelling signage a retail store can have

Business

November 30, 2016

Looking for tips for creating the most compelling signage a retail store can have? We got 'em. — Photo by CC user Ray Moore on Flickr

Want to pull in new customers off the sidewalk by the dozens? By creating a compelling pitch on a visually attractive sign, you can do just that.

When you are looking for signage design Perth that can help you accomplish this goal, you may be tempted to rush off to a sign creator like Kingman Visual with your order based on a few hunches you might have.

However, we recommend that you keep the following pointers in mind if you want to get killer results for your business.

1) Make sure it can be seen by your customers

This one may seem obvious, but you would be shocked by the number of amateurish signs that you’ll see at the average intersection.

Built far too small for anyone lacking superhuman vision, the message of the entrepreneur goes unnoticed, despite the capital and time put into their creation.

When you create signage for your business, keep your target audience in mind. If your goal is to be seen by pedestrians walking down the sidewalk, the size of the letters won’t need to be as large as they would if you want motorists to read your message, as they are in motion and are further away from your sign.

For example, if you want your message read clearly from 100 feet away, your letters should be at least 10 inches tall.

2) Don’t make it too busy

Concise messaging is another key component for shop owners looking to create compelling signage for their business.

Often, there is a compulsion to stuff a sign with as much information as possible. This is the wrong approach, as your pitch can get lost in an ocean of unnecessary detail. Most people are busy rushing off to somewhere else, so keeping it simple is of paramount importance.

Also, don’t forget to leave plenty of whitespace: experts recommend that as much as 40% of the sign should be left blank to create added focus on the message you are trying to get across.

3) Use appropriate font faces and colors

The colors and the type face you employ can induce a variety of emotions in your prospects, so choose wisely when you are laying out your sign.

For example, yellow is synonymous with friendliness and optimism, black is associated with seriousness and authority, Times New Roman gives the reader a feeling of tradition, while Helvetica grants a feeling of stability and reliability.

Use these design features to create the emotions you want to evoke, while avoiding ones that conflict with your intended message.

4) Add relevant images

To add even greater impact to your signage, consider adding images that are congruent with the message you are trying to get across.

For instance, if you are starting a chicken noodle soup street cart, having some imagery depicting noodles, a soup bowl, and/or a chicken will make it crystal clear in the minds of passersby what you have to offer.

5) Make sure the font and background color contrast well with each other

Some colors play better than others. Black on white, which is the scheme used in this blog and many others, is among the most popular.

Black on yellow is the one with the best contrast overall, which explains why caution signs on roadways in North America are colored the way they are.

On the other hand, combinations such as green on red and red on yellow are as appealing as nails scratching on a chalkboard. Avoid these and similar color combos at all costs.

6) Write killer copy

Get your message across in two short sentences … minimum. What pain does the customer have, and what is your solution?

Example: “Cold day? Warm your insides with our dark chocolate cocoa … on now for $0.99 a cup!” Bait the hook, and reel them in!

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Category: Business

Why invest in landscaping

Keep it simple

Keeping everyone safe and organised

Make your premises more secure

Brand your business premises