Reputation Management Consultants Reviews – How a Reputation Management Firm Can Immeasurably Help Your Business

Business

Do you know what your online reputation looks like for your business? If the answer is no then you aren’t alone and there are a worrying number of companies who have no idea what is being said or written about them online. There is hope however and it comes in the form of a reputation management company, dedicated companies who can greatly help you to clean up and increase the stature of your online reputation, in fact you only need to look at the online reputation consultant management reviews to see just how much they have helped a number of companies. If you aren’t sure whether or not this is a service which you need, here are just a few ways in which they can help you.

Measure

The first step is of course to understand what your online reputation is, before the team can set about maintaining it, improving it or fixing it. Within a day you will have a full idea of what your company’s reputation looks like online and this will set the ball rolling for improving the fortunes of your company.

Social Media

Does your social media reflect the values of the company? If not then the rep management team will first set about to fix this. The power of social media is absolutely incredible and on one hand you can go viral and bring in huge amounts of success to your company, unfortunately you can also bring disgrace to the company with an ill-timed Tweet or Facebook post which can cause irreparable damage. The rep management company will first clean up your social media and then they will help you with what to post and most importantly, when to post for maximum engagement.

Reviews

Word of mouth has long been a favorite marketing tool and in the modern era this type of conversation is had online, via online reviews. You may be blissfully unaware that your business is being slated on the online review sites and this could be preventing more customers from coming through your doors. The reputation management team cannot delete poor reviews but they can give you the chance to respond, which can often turn a bad situation into a good one. The reputation management guys will also set up alerts so that you know whenever someone is leaving a review, good or bad.

Relegation

When someone searches for your company’s name on Google what will they find? If the answer is some negative articles then the reputation management company will be able to help you. Using SEO tactics the reputation management company will be able to produce lots of positive content about your business and then this will ensure that those negative articles are then stuffed further down the search rankings so that nobody will see them.

If you are not managing your online reputation then you could be damaging your business.

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TitleCard Capital – Tips on Choosing the Right Private Equity Firm

Business

TitleCard Capital is a real estate private equity firm who work tirelessly for their investors to provide the very best returns that they can on their investment. I began working with TitleCard around 9 years ago and I have been incredibly happy with how it has all gone so far. Private equity firms are the same across the world, whether they invest in real estate, stock options or oil futures and if you want to invest your money into a diverse portfolio which will be managed by experts, this is a great way to do so. I spent a lot of time weighing up my options before investing with TitleCard and I wanted to offer you a couple of tips on what to look out for when you are searching for a private equity group to invest in.

Returns

The first and most important thing to look at is of course the returns which you should be looking to make from these investments. It is important that you do not focus on the returns which the investment group tell you that you can make, but rather the returns which have been paid out in recent years. Whichever firm you are looking to use, ask them to see some historical data of the last 5 years, marry that up with the returns that they are promising in order to make an informed decision.

Management

I have learned that they key to success for these companies is the right management team, with that they can deliver great results. To make sure that you have a high profile management team looking after your money you should simply look into each member of it, check out their history and make sure that they are the real deal. The team at TitleCard is filled with people with a track record of success and this was part of the reason for my choosing them. If you are looking at a firm who have high turnover and management who don’t have a proven history of success, they may not be the best option.

Investors

This vehicle of investment only works when there is lots of investment coming in and this is something else which you need to be sure of. You should have a basic understanding of how much money is in the pot because if there are limited funds then you won’t be able to enjoy all of the benefits which a firm like this should be able to offer you. Speak with the investment manager to gain an understanding of the financial power which they have.

Gut

It may not be very scientific but your gut will also tell you a lot about whether or not you should invest with a certain firm. If things don’t feel right or the management team just don’t give you the confidence that your money will be safe with them, don’t do it, it is better to wait than make a mistake.

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Tips to Make Your E-commerce Site Legit and Trustworthy

Business Tech

Online users can be very meticulous when it comes to the websites that they support, most especially for e-commerce sites, where they input their personal details and billing information. They make sure to scrutinize if the website is legitimate and trustworthy first before they go any further. And as a website owner, you should do your best to gain customer trust. In this article, we will share with you some tips that will make your e-commerce site safe and trustworthy, and eventually, this will lead to more sales.

  1. Have an SSL certificate – one of the first things that users check in a website is if the site has an SSL certificate or the “https”. SSL certificate allows secure connections from a web server to a browser. Users enter their personal information, especially their credit card details when dealing with e-commerce shops, thus it is important for them to know that their details are safe.
  2. Provide accurate and detailed About Us and Contact Us pages – next, you should make sure to have a detailed and accurate About Us and Contact us pages. You should discuss who you are including the mission and vision of the company. Most importantly, users want to see contact details including phone number, email address, office address and other contact information so they know where to reach you in case they have questions or if there’s a problem with their transaction.
  3. Have a step by step guidelines how your site works – you should also feature step-by-step guidelines how your site works starting with registration, how to order, how to pay and when they can expect to receive their orders. You should lay out everything so they know exactly what to expect. You can do this in the form of video, infographics or a simple and direct to the point write up.
  4. Feature a LiveChat support – it would be great to have a LiveChat widget on your site so users can chat when they have quick questions. You can assign one or two customer support personnel to answer customers’ queries. This will give your customers feeling of relief that they can contact you in real time.
  5. Reply to queries within 24-hr period – it is also important that you answer all enquiries with 24-hour period so customers do not feel neglected. They tend to freak out when not receiving a reply especially when it comes to their orders.
  6. Publish high quality content – next, you should publish only high quality content including articles and photos. Make sure that your photos are accurate and also the descriptions that you include. Do not deceive your customers or else they will not trust your site ever again.
  7. Always update your site – lastly, it is the best habit to keep your site always updated. Make sure to publish new content at least twice a week. This way, visitors will also keep coming back to your site.

Follow the tips that we discussed in this post to help you make your e-commerce site successful. Your first priority is always your customers so be sure to take care of their needs and keep them happy and satisfied all the time.

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How Important are Breaks at Work?

Business Health & Fitness

Breaks at Work

Breaks at Work

One popular myth in the workplace is that tying yourself to your desk helps you achieve more. It is important to note that working for a long period of time is counterproductive. It does more harm (physical and mental) than good.

You probably have a ton of work that should be finished at the end of the day, deadlines to meet and conferences to attend. These tasks will be more easily completed if you allow yourself to take short breaks.

Did you know that a 15-second break every 10 minutes eases your stress level by 50%? Also, a 30-second break can increase your efficiency by 13%.

If these little breaks can help make you productive and decrease anxiety, imagine what happens when you take long and consistent breaks at work.

Below are reasons why taking a break is essential at work.

1. Helps You De-stress

When you work consistently without a break, your mind and body get overwhelmed and stressed. You will notice that your mind starts to give up on you, you become miserable, anxious and depressed. In the process of pushing yourself to get more work done, you start to lose the zeal to work.

Letting stress build up is unhealthy. As much as possible, take frequent breaks to replenish your mind. Move away from your desk often, take a walk, have your lunch away from your desk. Engage in activities that help you relax.

2. Increased productivity

Sometimes, we cannot control how our brain functions. When you are stressed and overworked productivity levels drop. Your brain is designed to work efficiently, but not continuously. When you take constant breaks, you take time to relax, destress and replenish your mind. You will resume work with more focus and be more engaged. Breaks also help you improve your memory and concentration levels.

3. Reduces Physical Ailments

Many ailments are associated with long hours of work, problems such as obesity, heart disease, and diabetes. Gazing at a computer screen for lengthy periods can lead to a condition called Computer Vision Syndrome (CVS). Symptoms of CVS include blurred vision, eye strain and neck and shoulder pain. Taking regular breaks will help prevent these health issues. If you do believe stress at work is making you ill, then why not visit your GP for a check-up? If you are limited on time there are places online where you can speak with a doctor via an online GP – the cost of this will often be covered by insurers like AXA.

4. Boosts Creativity

Sometimes, you get the best ideas after a short break. Adults have an average attention span of 15 – 40 minutes. After this time, your attention is rebooted after each break. During a break, your mind takes time to address some unanswered questions.

Simple activities like stepping away from your desk, walking around or meditating can do the trick. Some of the most creative people in the world had their best ideas after long breaks.

5. Helps with Obesity

This might come as a surprise to many people. Did you now, hurried and distracted consumption allows you to eat more? Thus, making you gain weight. Also moving around can reduce your body mass index and trim your waistline. You don’t have to engage in rigorous exercise. Walking around for 5 minutes or a simple stretch can help.

Taking a break might put a hold on your work, but it’s worth it.  It will help you become more productive and give you more time to develop healthier habits.

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5 Must-Haves for Retail Business Success Today

Business

Retail Business

Retail Business

Before opening a retail store, make sure you have defined the legal structure of your business and picked the right name for it. You have made the right financial plans and chosen the best location.  Unfortunately, your family members and friends are appalled by the idea.

Don’t judge them, they have every right to be. It was reported that as many as 2,692 retail stores shut down in the first half of 2018. Now, you are scared and thinking about changing your decision. No, you should not.  Amidst the retail apocalypse, 1,569 stores opened. These stores closed down because there were unable to move with the trend.

It is important to note that, starting something new takes patience, precision and of course guts to compete with the rest of the world. We have highlighted 7 essential things your budding business would need to thrive.

1. A website

If your initial plan did not include having an online store, it should now. E-commerce is transforming retail. According to Statista, online sales account for 21.5% of the country’s retail sales. Most retail stores closed down because they could not afford to compete with online stores.

More consumers are tilting towards buying products from the convenience of their home. And as such, a website is a must-have for your retail store.  It is advisable that your website starts running before your store. Or at the very least at the same time as your store. Your website should be secure and have simple web navigation.

2. Marketing Tactic

Marketing is an important strategy for every business. It does not matter how many people know, have, you need a strategy to get customers. Your marketing plan should be detailed. It should include how your website will look like, your target customers and how you intend to get them to notice your store.

It is important to combine online marketing with traditional forms of marketing. This will give you an incredible ROI. Also, you need to have a strategic social media presence.

3. Insurance

It is not enough to have a store. You need to make sure both your online and offline stores are insured. Insurance protects your business in the event of natural disaster or other unforeseen circumstance. Your insurance should cover public liability, employers’ liability, contents cover, cyber liability among others.

4. Having the Right Staff

As passionate as you are about your business, you would still need members of staff to run it. You cannot be in the store all the time and if you are, you cannot oversee everything at once. The best way to help your business is to get the right set of people and train them.

Train your staff on how you want them to represent your store, operational procedures and customer service.

5. Store Layout

The layout or flow of your store determines how your customers shop and whether or not they would return. Plan this aspect with precision and coordination. Determine the floor type, kinds of fixtures and shelving to be used, how items are to be arranged.

Put basic items at the back of the store, and make attractive items more noticeable. This way you would have succeeded in drawing the eye of most shoppers.

Conclusion

Opening a store could be overwhelming. Make sure you start with small goals and work your way to the larger once. We hope this guide helps you achieve your dream. Good luck.  

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Why Microservice Architecture Gaining Even More Importance in 2019?

Business

Microservice Architecture

Microservice Architecture

In a dynamic environment where businesses operate in this age, most corporations are drifting towards the microservice architecture.  Why is microservice architecture gaining even more importance in 2019?

The main reason why microservice is gaining valid popularity is because of the gaffes with the monolithic development architecture. Microservice is simply jumping in to fill the gaps and inefficiencies of the old system.

Faster problem solving

On the monolithic architecture, you would generally have problems fixing a single anomaly in code without interfering with the other parts of the application. The beauty of microservice architecture is that it isolates every program and makes problem-solving a lot easier.

Additionally, if you want to upscale a specific section/program of the app without affecting the rest, you would need to reorganize the whole application architecture. This could be expensive.

For example, when your app deals in online payments and you just want to revamp the security features of the payment section, you would have to modify other unrelated components like servers and databases.

More stable and secure

Microservice also happens to be one of the safe bets in application development history. With this arrangement, you are sure that one cyber attack does not paralyze all essential company functions.

With the monolithic application architecture, any attack on even simple components as registry could end up disabling the whole app. Similarly, fixing the problematic parts places companies in a fix as it means upgrading the whole app environment.

Given that applications are fairly expensive to develop and maintain, you would usually be safer with an approach that greatly reduces the risk of starting over.

Microservice application development approach has gained much attention and a ton of blogs have written on its pros and cons. In the blog Svitla- a Silicon Valley based application Development Company, microservice is loved by developers due to its ability to develop decoupled application programs that could be deployed on their own.

Modularity

The fact that the application programs operate independently allows developers to isolate and correct defects within the application without interfering with the whole app. This is equally important in testing each component of the app to determine the weak points and strengths.

Compatibility

Microservice produces programs that are reusable, making them more effective in bringing down development cost. Also, microservice is compatible with a wide array of many applications. This ensures efficiency in the deployment and smooth flow of services.

Improved flexibility

Unlike the monolithic development architecture, microservice offers much more flexibility in providing a great User Experience. When the company decides to change the theme of their enterprise application, for example, they could do it effortlessly.

In the old order, you would require developers to literally dismantle every component part of the application to effect one change. This presents a huge financial implication and is, therefore, not good for business.

Easier to develop

Microservice is gaining importance because developers generally love the freedom that comes with Microservice architecture. Developers have the freedom to choose the coding language to use.

Is Microservice architecture a silver bullet?

While microservice presents a host of new efficiencies lacking in the old dispensation, it also has its fair share of drawbacks.

One notable challenge is that due to the number of interactions that have to occur to link each program to the other, communication could take up more costs. You could also experience challenges of consistency especially where developers use different programming languages.

Conclusion

Microservice architecture is gaining even more importance in 2019 due to its improved efficiencies. While it also has challenges, they are outweighed by the major benefits that come with its usage in app development.

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Email Marketing Continues to Be One of the Best Forms of Digital Marketing

Business

If you want your company to shine today in terms of sales and profits then good marketing has to be at the forefront of any organization’s activities. Today, when the subject is marketing, the conversation is usually around digital marketing and its ability to attract and capture customers.

Digital marketing is the name for a variety of online marketing strategies that includes websites, social media marketing, SEO, and blogs. The first type of effective digital marketing however was email marketing.

Email marketing became prominent because many people began using email as a primary form of communication. Its ease of use and no-dost elements made it become the primary communication tool in the world and from this position marketers simply could not ignore it as a means to reach out to their current customers and to create new ones.

Today, email marketing has exploded. There are more than than 6 billion active email addresses and 3 billion people using email. With this representing nearly half of the planet, email marketing cannot be dismissed as a secondary marketing channel.

Email marketing grew into and remains a core part of any good digital marketing strategy because if offers a variety of benefits for brands and marketers.

Firstly, it is a way to both engage new customers as well as keep in touch with those customers you have in a meaningful and consistent way. The fact is that people read and react to emails at a high rate.

The top companies develop email campaigns that compel and engage potential customers. They utilize newsletters, informative mail pieces, simple notes, and push discounts and valuable data to a targeted audience in a timely manner. The best companies have learned how to create emails that are always rewarding. When done well, email marketing creates  great results that translate into positive name recognition and sales.

Emails also allow for companies to get great analytics and to track results in real time. Email campaigns also offer the benefit of being able to be adjusted midstream to produce better results.

Most importantly, email marketing is the cheapest form of digital marketing by far. If you manage your own email marketing campaigns or use an agency to run them, the costs will still be less than other forms of marketing.

To learn more about the benefits of email marketing check out the infographic from Campaign Monitor below.

 

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Hiring Small Business Attorneys

Business

contract

contract

Every business requires certain things to run. The obvious things being a manager, advertising, a building to operate from, supplies, and several others. There are also things that are always immediately thought of such as a lawyer. Every business should have an attorney on hand for many reasons. One reason is that you can have easy access to legal advice, something that is often needed in business. Another reason is that, the longer a business is in operation, the more likely it becomes that someone will file a lawsuit against the company, perhaps even against you directly. When this inevitably happens, you will have an attorney ready to defend you or handle the situation in whatever way it warrants legally. Also, having a lawyer at your disposal means ease of drafting contracts and other important documents. This will allow you to ensure that you are doing everything by the book so to speak and you will have someone to guide you if you get off track. Because having a business attorney is important, it is equally important to ensure that you find the very best one available. To do this, you will need to follow a few basic steps to help you with the process and ensure you are hiring the best business lawyer that you can. What you will find here is a list of the steps you must take and how to accomplish each one. Finding the best lawyer for your business is not an exact science, but thankfully there are ways to improve the process.

The first thing you need to do is determine whether you want to hire a law firm on retainer or hire an attorney to work exclusively for your business. There are several factors that will go into this decision, but the primary consideration is the size of the business. Small businesses generally do not need nor can they afford to hire someone to work exclusively with your business. Larger companies and corporations, on the other hand, should heavily consider hiring an in house attorney to handle the regular influx of legal tasks. Another issue is the budget. Even larger businesses do not always have the funds necessary to hire a permanent lawyer into the company. Whereas a small business could be incredibly profitable and the owner may decide to hire an exclusive attorney. Other considerations may include the current need. If the company is currently dealing with a lot of legal related problems, consider hiring someone in the house, at least for a while. As a general rule, most companies choose to hire a firm on retainer, but this does not mean that you must follow the masses. You know your business and your situation better than anyone else ever could. Because of this, only you can make this decision.

Once you have decided what type of business lawyer to hire, you need to find out what is available. Depending on your needs, you may even want to consider a telecommuting firm. Many things are now possible through the internet, including a lawyer’s ability to act via a video chat or conference call. Also, you can email regularly to keep all information accurate and up to date. Either way, you need to compile a list of possible firms of lawyers. Thanks to the advancements of technology, the best way to get this information are to perform a basic search through your favorite search engine. All you have to do is input a few keywords and you will find all of the information you need. First, it is important to note that not all lawyers will be an option. Only some practice specifically to act as counsel to businesses. Because of this, you will need to be specific about the type of lawyer you are looking for in your search. Be sure to include the term “business lawyer” or “business law firm”. If you are specifically looking within the area where your business is located, you will need to add some type of location descriptor to your search. An example of this is “Chicago business attorneys”. If your first search does not yield the results that you need, change your keywords a bit and search again. Continue alerting and searching until you find what you need. Although, you will likely find what you are looking for with no more than two searches.

Once you have a list of potential lawyers or firms, it is time to begin comparing each one to a set of requirements. Obviously, they need to be a business attorney, but there are other aspects to consider as well. For example, if you are hiring a firm on retainer, be sure to find the best rate available. Different firms will offer different retainer fees, some specialize in providing retainer services to small businesses and as such have lower rates than others. Some cater to large corporations and therefore have higher rates than others. Firm size is also important to some. Inevitably some firms will be smaller and some larger. As such, there will be slight differences including availability.  Also, consider that yours will not be the only business the firm is working with if you choose to go the retainer route. This means that there is no guarantee about availability at a moment’s notice. You can add any considerations that you feel are important, just be sure that it is actually important before you start comparing firms.

Finally, look at reviews. Yes, even the law office has been reviewed online. There are dedicated review websites where people leave reviews for any type of business you can imagine. Also, there are review blogs to consider as well as social media pages. All of these will hold important reviews that will give you insight into the different law offices and lets you assess each one in a whole new way. When looking at reviews, there are a few things to keep in mind. First, never jump to conclusions if you find a bad review. Before really reading the reviews themselves, compare how many reviews there are overall and then compare that number to the ratio of good reviews to bad.

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Becoming A Trader – What Are The Steps?

Business Money

Thanks to the Internet, becoming a trader has never been easier. Previously the exclusive premise of trained Wall Street brokers and professionals, the trading industry has been blown wide open by the range and reach of information available for amateurs and newcomers online. Trading is lucrative, it’s (reasonably) simple, and it’s enjoyable, too, especially if you like your work to be varied and exciting.

It’s not easy to know exactly where you need to start, though. Trading might be more accessible than it’s ever been, but it can still sometimes seem a little “closed off” to those who aren’t in the know about the steps they need to take. We’ve put together a useful list of steps you need to take to get you started as a trader.

1. Know yourself

Unfortunately, the first step doesn’t actually involve getting started on trading, or at least not right away. Put simply, you need to know who you are before you start trading. Do you have the skills required to make this a full-time job, and to commit yourself to it as though it were any other form of employment? When you become a trader, the onus is all on you. There’s no employer looking over your shoulder and making sure you complete that assignment on time, and there’s no punch card you slot through every time you clock in.

If that sounds attractive to you, then that’s a good start, but you’ll also need a very good head for numbers, a sense of self-worth that doesn’t get knocked during periods of downtime (which there will be), and a working knowledge of the ins and outs of finance. If you’re confident that you have all that, or that you can acquire it, then congratulations: you’re the right kind of person for trading.

2. Research markets and brokers thoroughly

The Internet isn’t just a great resource for trading in itself; it’s also a fantastic place to simply learn more about your chosen subject. In the case of trading, for example, it’s imperative that you understand the difference between the various kinds of securities you’ll be trading in, as well as the dynamics of how these different securities trade and how they will impact your capital.

Depending on the kind of trading you want to engage in, you’ll also want to research your brokers thoroughly to get an idea of the best services available to you. Websites like Forex Trading Expert are fantastic for this. Forex Trading Expert collates all the top foreign exchange trading brokers and rates them based on independent research and community review, so you’ll always know you’re getting the best service available.

3. Build up capital before you start

During your time as a trader, it’s inevitable that you will have downtime. Whether you make a mistake in terms of investment or the stocks you’ve invested in simply don’t perform too well in a given period of time, it’s no reflection on you that there will be times when trading doesn’t make you the profit you’d like it to. During these times, it’s really important that you have a bed of capital you can fall back on.

This also depends entirely on the scale at which you intend to trade. If you’re a small-scale trader and don’t want to enter too heavily into the market, then you’re probably safe with a smaller amount of capital (say $25k-50k). If, however, you want to trade as a full-time job and don’t intend on having any other supplemental income, then you should have at least around $100k-$150k before you begin.

4. Keep an eye on strategies – and don’t be afraid to switch

There are a number of tailored trading strategies available to both novices and experts, and they’re great ways to get started. It’s wise to have more than one strategy under your belt so that, should one strategy fail, you can easily switch to another one without too much loss of capital or time. There are plenty of books and articles online which can help you to devise or adopt optimal trading strategies.

There will also be times when a strategy which has served you well for months suddenly doesn’t work any more. When this happens, it’s time to switch. Find yourself more than one trading strategy, preferably from different sources, and switch between them depending on the state of the markets. You should also be continually looking for new strategies – keeping on top of the markets and how they’re moving is crucial for a trader.

We hope these initial few steps help in getting you started on the road to becoming a trader. It’s unpredictable work, but it can be immensely exciting and – more importantly – extremely profitable for you.

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Using Your Blog to Win Over Clients

Business

If you’re in business, then you probably have a domain and website. If you don’t, you can find one here. Many businesses also have a blog that’s been dormant for quite a while or are just starting out. Many business people don’t always know how to utilize their blog effectively, whether that is to win over their clients or to gain more organic traffic to their website by ranking higher in search engines.

While there are many ways to utilize your blog, one of the most important is to win over clients. Your blog can take potential customers who are on the fence about who to use for a service or what product to purchase and make them your customers for life. Here are just a few ways to help you convert prospective clients into buying clients.

Ask Open Ended Questions and Ask for a Response

Asking your audience their opinion goes a long way toward creating a relationship with your client. It healps them feel connected to you when you show that you truly care about them and their ideas. Create surveys and post them on your blog.

Once the survey has closed, you can review the answers and create a blog about the results. For example, If you run an appliance repair business, you can create a survey asking your blog readers how long they’ve had their appliances and which appliances they have in their home.

Once you’ve collected all the information, you will better understand your clients and be able to focus on their needs. These answers may also interest them, and inspire them to explore repairing old appliances instead of buying new ones.

No matter what your business, you can apply the principle of asking open ended questions to engage and convert your readers.

Communicate about Deals and Sales

Everyone likes a bargain, and communicating through your blog about latest sales and deals will keep customers coming back to see what you are offering next. You can even create a special sale activated by a code or coupon only shared on your blog. Encourage readers to share it through their social media channels and offer them incentives to do so.

At the same time, share your blog across your social media outlets as well. This will drive traffic to your blog, and can gain you both blog readers and e-mail subscribers, another place to share unique deals that help convert browsers into clients. Users also may browse other articles you have written, and at the same time learn about your business. Make the deals personal and those you use them feel like a privileged, part of a community, and they will keep coming back over and over.

Tell Your Business Story

People by from you because of why you do what you do, not because of what you do, or because you offer the cheapest product or services. Customers want to feel a deep personal connection with the people they do business with.

It’s not about how cheap you can sell something. All businesses have a mission statement and you can tell the story of why what you do is important to you and what you’re doing to connect with your community.

Share what you are doing in the area of community outreach. Write about your passion for creating viable living spaces for the homeless. Find those passions that push you to do better in your business and highlight them by sharing them on your blog.

Blog Regularly

Regular blogs are important. People these days are inundated with so many communications that they are likely to read or watch only those that engage them right away. If you regularly post on your blog, your clients will come to expect and anticipate your blogs and willingly interact with you on social media.

Even if you don’t get interaction at first, keep at it. Most businesses require months of blogging before their clients and potential customers start to interact. It doesn’t mean they’re not watching, they could be reading all your posts and not yet engaging.

Also, know that to spread the word about your blog, you are going to have to spend money. Boost posts, take out Twitter ads, and advertise on LinkedIn. You will gain attention, readers, and clients, and that will make it worth the cost in the end.

Post Case Studies and Guides

A great way to gain client trust is to create case studies and offer them on your blog with a synopsis. These easily read documents can come as small e-books or white papers. Creating how to guides for your clients to do small do-it-yourself projects activates the principle of reciprocity, and case studies prove that your products or services work they way you say they do.

It’s subtle, but by giving away information, how to guides, and useful documents inside case studies proves your expertise. And because you’ve given your knowledge to those you serve; the client feels indebted to your for sharing your expertise.

That client will think of your company when she’s ready to tackle those hard projects or buy that big-ticket item. If you have a service business, this technique is important to creating a connection along the buyer’s journey.

Even if the person who is using the information on your blog does not buy from you right away, they may. share it with someone who is ready to buy, or may introduce you to a connection or client that turns in to something bigger.

Whether you’re just starting your businesses blog or you’re restarting it, these tips for using your blog to win over clients will help you get a jump start on the process. many businesses use a blog of some sort to communicate with their clientele. If you want to win them over, you’ll need to create a blog that people will want to read and that continues to create value for your clients. In the end, it’s about giving the client these small values and they’ll give you big returns in gratitude.

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