While getting any kind of traffic to your website can be beneficial, there are certain types of traffic that your business might prefer, either from a technical standpoint or just from an internal standpoint. For many businesses, one of the best forms of traffic to get to their website is referral traffic.
When you get referral traffic, this means that someone else out there on the Internet thought that your website or business so so great that they wanted to share it on their own website, social media, blog or other platform. Not only is this an honor, but it can also bring a lot more domain authority to your own website if you get referrals from the right places.
To help you learn how you can increase this type of traffic coming to you, here are three ways to drive more referral traffic to your website.
Start Guest Blogging
One great way to get some referral traffic to your website is to build up a relationship with other bloggers or website owners and create some content that’s posted on their channels as a guest blog.
To have this strategy be most effective, NeilPatel.com recommends that you make sure you’re having the content published under your name, that you’re writing about something you’re an expert on, and that you’ve found the right blog or website to get your content published on. If you’re able to get all three of these things aligned, guest blogging could bring a lot of clout and traffic to your website.
Work With Influencers
Another way you can get more referral traffic to your website is by working with influencers. There are so many people online who have huge followings, be it on their blogs, social media profiles, and more. By teaming up with someone like this, they could bring a lot of awareness to your website.
When looking for the right influencers to work with, Guy Sheetrit, a contributor to Search Engine Journal, advises that you try to establish connections with influencers that not only have a lot of followers, but who also get a lot of engagement. This will increase your chances of seeing some growth to your website from this partnership.
Be An Active Participant On Industry Blogs and Forums
One relatively easy way that you can begin seeing some more referral traffic come to your website, according to Michael Kiel, a contributor to HubSpot.com, is to participate in the comment section of industry blogs or forums.
By building up a reputation for your company as someone who offers quality comments, advice, or insight to others within your field, you could then see a lot of people coming straight to your website from the comment sections you’ve been active on.
If you’re wanting to bring some more referral traffic to your website, consider using the tips mentioned above to show you how you can do just that.