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Is your brand getting the best marketing possible?
For many companies, the answer to that question unfortunately is no.
Whether businesses opt for email marketing, digital marketing, mobile marketing, social media usage, the list goes on and on.
One thing too many companies drop the ball with is opting for video promotion.
When you stop to think about it, video promotions can open up doors you probably never even thought about.
With that being the case, picture a better world of marketing with video.
Let the Professionals Give Your Brand Positive Light
If you’re thinking video promotions can help your business, the next question is then do you shoot the videos yourself or call the professionals?
Yes, you may be a bit of a whiz behind the camera, but there is much more to shooting a sound brand promotion than just the camera itself.
Keep in mind that you need to decide who will be in front of the camera, what the brand’s message will be, what the setting should be, how long the shoot should be and much more. When all is said and done, that is a lot of planning and detail to think about.
So that your video promotion catches the eyes and ears of consumers, your effort to find a Tampa Video production company or one closer to home should include the following:
- History – Your search should begin with how long each video production company has been in the business. Do they have the long-term knowledge of the community that your business resides in? If no, can they quickly learn about the demographics you are trying to reach out to with your video aspirations? While there is nothing wrong going with a younger company in terms of experience in the business, finding one that has the video and local history behind it certainly does help;
- Customer service – As great as their video productions may be, your company of choice also needs to provide unparalleled customer service. In today’s fast-paced world, customer service sometimes seems almost like a lost art. You want a video production company that has not forgotten the fact that the customer always comes first. While many companies earn stellar customer service marks through word-of-mouth, you can also turn to the Internet to get to know something about a company. Along with going to the company’s website, look on social media to see if there is a buzz about the business. Are customers (current or former) talking about the video production company you might be thinking of using? If so, are the comments positive or negative? Remember that some consumers use social media to lash out at bad experiences they’ve had with products and/or companies, so take that into consideration with any questionable comments. Then again, positive comments could definitely lead you to the right company sooner rather than later.
Once you have narrowed down your choices, ultimately deciding on the one company that best suits your needs, the actual video promotion comes next.
Here is another area where it is important to remember just how fast-paced today’s world truly is.
Many of today’s consumers can barely take time to eat breakfast in the morning, let alone sit down and watch a 30-second or longer video. As a result, your video has to deliver a message that makes your brand stand out in their minds.
Once again, this is why letting the professionals shoot your video is so key.
With the knowledge not only behind the camera, but also with how best to present your brand in front of the camera, video professionals can mean the difference between a product or service that gets so-so attention and one people can’t stop talking about.
Since you want your brand to be the latter of those two choices, having professionals on your side is typically the best way to go.
Yes, you could try and muster up the equipment and know-how to shoot your own productions, but there are many question marks involved as to how well it will come out.
By turning to professionals with experience and dedication to the video production industry, you can all but be assured of picturing more business.