Tips to Help You Avoid Business Failure 

Being in business is about striking a balance between your desire for success and your commitment in the avoidance of failure, focus too heavily on one or the other and you may find yourself in difficulties. Both striving for success and watching out for failure can be done best though looking at what successful and failed businesses have done in the past and how you can learn from it.

Success may come and go but failure is forever and this is one area which should in all honesty, keep you awake at night, especially if you want to avoid it. Let’s take a look at some of the recipes for failure and how you can make sure that you do not fall foul of them.

Financial Mistakes

Behind every failed business on the planet is finance, lack of it, the mismanagement of it or the careless attitude towards it and if you want to avoid catastrophic failure for your business you should ensure that you are focusing on every cent that comes in and goes out of your company. Equally you must make sure that whoever is looking after the finances is a professional and can give you the best service possible. Your role as the leader is to understand the finances, not do them so you should ensure that you are not getting lost in the detail.


Reputations can be incredibly frail, they are hard to build and hard to maintain, yet surprisingly easy to destroy. If you want to look after your reputation in the best way possible then you should consider hiring a reputation management company such as who will work on your behalf to ensure that the company’s reputation is the strongest which it can be and continues to instill confidence in clients and customers. Many businesses fail to understand the importance of a strong reputation and in today’s world of stiff competition, the truth is that a reputation could very well be the difference between the success or failure of your company.

Over Expansion

It is vitally important that your business understands its scale and whilst you should always be looking towards future growth, you must also understand when it is right to do so. Far too many businesses try to grow up too soon and they will expand their business dealings before they are attracting the revenue which they need to pay for it. If you want to ensure that you are growing at the right time then seek advice, plan carefully and take everything in to consideration before you opt for expansion. Success never happens overnight, you must take it in stages and grow to the demands of your business. Bigger premises, bigger ad campaigns and bigger staffing numbers is all well and good but not if you cannot afford to fund it, do this at the wrong time and you could be facing big trouble.

Continue Reading

How to Find the Keyword with the Best PPC Returns


Pay per click advertising is all about making sure that you pay for certain advertisements that the people you want to reach actually click on. If someone who has no interest in your products or services clicks on your advertisement, you will have to pay for it, but you will never see a return. Pay per click management or PPC management is a very complex area of internet marketing, and you need to know what you’re doing to really benefit from it. This is why it is better and recommended to hire a professional to help you out. That said, there are a few things that you can do to at least familiarize yourself with the subject.

How to Manage Your PPC Campaign for the Best Results

The starting point of PPC management is that you cannot rely on getting sufficient traffic from organic search results alone. However, PPC costs money, which means that you have to make sure that you get the highest possible return on investment (ROI) for your efforts as well. So what do we know in terms of the ROI percentages for the different marketing techniques? Statistically speaking, the returns are:

  • 5% to 1.5% for banner click throughs.
  • 2% to 2.5% for newsletters.
  • 5% for TV advertisements.
  • 9% from your personal 404 error page.
  • 4% from writing articles.
  • 3% to 5% from PPC through Google AdWords.
  • 15% to 20% through word of mouth.
  • 20% through random searching.
  • 45% through the search engines.

Search engine traffic, or organic traffic, is the best type of traffic to build your website rankings. This makes sense, because it means you have done your keyword research and actually worked at what you have. Furthermore, if you can create an optimized site, you really are in control over your own content. It is down to writing content that is compelling and interesting, with text rich in keywords.

Backlinks are also very important in order to get your Google page rank up, but it takes many hours of work just to build a link structure that is safe. You also need to get tons of reciprocal links if you are to make a difference. This is a stumbling block for the Google algorithm.

The best type of link is the one way link. This means other people actually think your content is great, and they want to see you get better. If you are ever asked to agree to having a one way link, make sure that the anchor text has your best keyword phrase in it. An example would be: <a target=”_new” rel=”nofollow” href=””>keyword phrase </a>

If, however, you have to pay for traffic, which most of us have to do at least in the beginning of our websites, you need to make sure you get the highest possible ROI. You have to work out which keywords are best for your returns, and focus specifically on those. This is a very complex area of work that is generally best left to the professionals.

Continue Reading

The Keys to a Successful Business or Enterprise  

It is a well known fact that over half of new businesses will fail in their first 5 years, there is a plethora of reasons as to how this can happen ranging from poor financial management to changes in the market. There are a certain number of Golden Rules when it comes to business and the fact is that far too many businesses ignore them causing their untimely demise. Those who understand business like George Bardwil, always stick to they key principles of business and that is why they become successful. If you are just starting your own business then here are the keys to your success.


 Have a Great Product

 Whichever industry or sector you are planning on entering into is irrelevant when it comes to the quality of your product. Before you even consider launching your business you must ensure that your product is the best that it can be. Continuously analyze and re-invent your product before taking it to the market, test it sufficiently and only when you are completely happy should you open up for business.

 Be Financially Minded

 As simple as it sounds, finances are everything and you should constantly have a watchful eye over what is going in and out of your business. If you are not naturally financially minded then either hire a professional or seek to learn more, ignorance of your company’s balance sheet will cause you many problems. Understanding the company’s finances also allows you to seek ways to cut costs, vital in any business, especially if it’s new.

 Communicate Perfectly

 Communication plays a huge role in the success of businesses, clear communication to your employees about the vision of the company and clear messages to your customers so that they fully understand what your business is about.

 Seek Growth

 Businesses should always have a plan for growth, it can be a 5,10 or even 15 year plan but there should be a plan in place. When you are beginning a new enterprise, it can be tricky to be realistic with your future planning, the key is information, look at how similar companies have progressed, read information about your sector and where it is heading. It isn’t easy to balance optimism and realism when planning but there is nothing wrong with having difficult to reach goals, these will keep you motivated and hungry.

 Reward Loyalty

One of the keys to successful business is loyalty, both being loyal and gaining loyalty, being loyal is within your gift, being dependable and flexible with your customers will show your loyalty, but what about gaining it? Well gaining loyalty comes as a direct result of you giving it and rewarding it, loyalty works like a circle, give your customers great service, a great product and consistently high standards and they won’t have a choice but to come back for more. Always remember those that have been loyal to you as they are the ones who will continue to be loyal in the future.

Continue Reading