I was chatting to a couple of friends of mine who are part of the team at the TWONIL marketing agency, a brilliant option for anyone looking to go into digital marketing incidentally ( plug, plug). We were talking about how the biggest culprits for not investing in digital marketing are small businesses and how there are many out there who could do very well if they use such a service. Mainly we were discussing the reasons why so many don’t opt to use an agency and it is not that they aren’t marketing but rather they have taken the decision to do it in-house.
There is nothing wrong with this of course, but there are many reasons why a small business should look to invest in a digital marketing agency, let’s take a look.
Many will point to the costs which a marketing agency will charge them as a reason as to why they shouldn’t invest but to counter-balance that you have to look at what that extra investment will deliver. These guys spend their days and nights working in marketing and the results which they will be able to achieve compared to what a company can deliver in-house is significantly better. Businesses may think that they are saving money by not investing in marketing but the truth is that if they go for a digital agency they are going to make a far bigger splash, and much more money.
Something else which these experts in marketing are going to be able to deliver is speed, once again just because this is their bread and butter. These agencies are going to be able to deliver stuff in a quarter of the time that a business could thanks to their knowledge, their contacts and their experience.
Time and Productivity
Having members of staff in a small business is of course costly and it is important to remember that in the main, social media or advertising is not what they were hired for or what they were supposed to do. This means that for every minute which is spent on marketing, that is a minute lost in terms of their productivity and what they should be doing. Small businesses cannot afford low levels of productivity which is why outsourcing this to an agency will make the most sense.
Competition between small businesses is rife and they must do everything that they can to eat up every small slice of market share. Because of the results that investing in a marketing company will deliver, small businesses can really help to get ahead of the competition with an aggressive strategy which brings in more people and more money, tipping the scales in their favor versus the competition.
In-house marketing is understandable and commendable, but hiring a marketing agency is always going to be the smartest option for any small business.