Is your company taking credit for a smooth business operation?

Top notch customer service is at the nexus of a smooth business operation ... photo by CC user rahulrodriguez on Flickr

Photo by CC user rahulrodriguez on Flickr

In order to run your business down the path of success and not failure, you need to make sure you are giving customers everything they want and then some.

With that being the case, what exactly are you doing to make sure consumers have all the options needed to make their browsing and buying from you as smooth as possible?

If you’re not sure, take the time now to put a winning game-plan in place to ensure smooth business operation.

Technology is a necessity for smooth business operation

Start the process by looking at what level of technology you are provider customers with.

If it is great, then you don’t need to make any major changes. On the other hand, brands with average to poor technology offerings for their customers are the companies looking for trouble.

In order to best determine what level of technology service you are providing customers, look at the following and see where you’re at:

  1. Website – Face it; your website is your company’s greatest selling point. Without a formidable website, your brand will have trouble reaching countless consumers, many of whom could be your next customers. Review your site regularly to make sure it is firing on all cylinders. If your site offers an Ecommerce store, it is imperative that it is running properly 24/7/365. With more and more shoppers doing their browsing and buying online these days, it is imperative that your Ecommerce store (if you have one) works flawlessly. This is especially true when shoppers go to the “checkout” phase of a purchase. Nothing frustrates customers more than taking the time to fill out all the needed information for a purchase, only to have the credit card processor fail. That’s why it’s important to use a reliable credit card processor. Even without an online store, always review your website, looking for any potential shortfalls that could have a negative impact on business;
  2. Customer service – Put yourself in the shoes of customers for a moment. Don’t you get frustrated when you phone or email a business over an issue, only to essentially be ignored? It happens more times than not, leaving many customers disappointed, a disappointment that can lead to them changing businesses. Make stellar customer service a priority when it comes to your brand. Whenever a customer has an issue with your brand (online shopping, in-person matter etc.), always make their problem your problem. If you stop and think about it, bad customer service will become your problem sooner rather than later if you start losing business over it. Your website once again oftentimes plays a key role in this department. If customers are emailing you and/or reaching out on social media, make sure you do not keep them waiting when it comes to response time;
  3. Consistency – Whether you have been in business for many years or just recently started up your company, consistency is something you should never overlook. How you treat your customers, how you promote your brand, even how you go about ordering supplies, all should show a degree of consistency. While there is nothing wrong with trying out some new initiatives (in fact, encourage this), most customers want to know that they can count on your business for efficiency and dependability. Unveiling some new tech initiatives, especially things such as mobile marketing (see more below), are great ways to increase the odds of landing new business;
  4. Mobility – Speaking a moment ago about mobile marketing, how much of a role does it play in your present business affairs? If the answer is little or not at all, change that moving forward. As more customers turn to their mobile devices to browse and ultimately buy goods and services, you need to have a presence there whether you want to or not.

 

In today’s world, taking credit for running a smooth business operation is something you should be doing on a regular basis.

No, you’re not tooting your horn too much to say you’re on top of your game as a business owner.

What you are doing is reassuring consumers that you are a brand they can trust.

When you do that, your business stands to reap the public relations and financial benefits for all to see.

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The Best Laptops of 2016

Best laptop 2016

There are dozens of top notch laptops on the market right now and 2016 is an exciting year for technology. Whether you want to play games, get creative, or simply take notes; here are some of the best laptops of 2016. Take a look and find the piece of tech that best suites your needs and budget.

Macbook
Best laptop 2016

Long a favorite of the creative industry and those with the cash, Apple’s Macbook line which includes the Macbook, Macbook Air, and Macbook Pro will continue to dominate 2016. Apple leads in the fields of consumer satisfaction, durability, and ease of use. The latest Mac OS “El Capitan” has slaughtered bridged the divide between mobile and desktop experience, offering users with iPads and iPhones a seamless transition between the devices, you can even continue conversations and emails from one device to the other. Offering unique designs and retina displays for those who have the cash Apple’s line will not disappoint. With new Macbooks rumored to be launching this Spring, Apple is set to continue wowing users with its high-end line.

Alienware
For the gamer on the go, Alienware’s line of gaming laptops is second to none. With mind-blowing graphics cards and exclusive features such as 4k displays, this line will give you desktop quality graphics wherever you are. Now with Windows 10, powered by quad-core Intel i7 chips, there isn’t much these machines can’t do. With competitive pricing, Alienware is accessible to many types of gamers.  Though not as stylish and portable as many other laptops in its price range, the Alienware line makes up for it with extreme power and versatility. This laptop will handle your school work and the latest first person shooter.

Microsoft Surface
In the field of 2-in-1 laptops/tablets, the Microsoft Surface 4 is at the top. With impressive specs and the brand new Windows 10, Microsoft has refined the 2-in-1 this round. The Surface 4 is ideal for work, light gaming, and education. Along with the new operating system, the latest Surface offers a sharper and larger screen as well as an improved type cover. The ability to run the complete Microsoft Office Suite, is a major advantage as both a tablet and a laptop. The real highlight is having the ease of a tablet with the power of a laptop. No other piece of tech on this list is easier to take with you on your 2016 vacation or while waiting at the bus stop.

So whether you want a high-end Macbook Pro that can handle pretty much anything you through at it or a 2-in-1 laptop you can throw into your bag on the go, 2016 is a great year to buy a laptop. As always be sure you do your homework to make sure you buy one of the best laptops of 2016.

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