What Benefits Are There to Using a Reputation Management Firm?

For many years celebrities, politicians, important pubic figures and large firms have used public relations services to ensure that their reputations remain intact. These days that type of PR is still very much in operation and has taken to the internet to help out a great number of people and businesses in building, growing, maintaining and protecting reputations, you only need to look at the reviews to see for yourself just how many people rely on these services to  protect themselves online. Such is the way of the internet that these days, protecting a reputation is not only for the cells and big businesses, but for small and medium enterprises too. If you aren’t sure what benefit you could get from this kind of service then read on to find out more.

Knowledge

the first question is are you even aware what kind of reputation you have online? Most people aren’t and this can be quite damning in itself. A bad reputation can do terrible damage to a business and if you are not aware of whether you have a good reputation or a bad reputation online then enlisting the support of a rep management firm can help you to get on top of it and take action.

Removal of Slander

Reviews online are a great tool to help you to attract more customers but these review systems are very open which makes it easy for anyone who may have a particular grudge with you, to leave a scathing and slanderous review. Equally, if you have ever had any unfounded accusations leveled at you then this may be the most popular result online when searching for your company, regardless of how unfounded the accusation was. An online reputation management company can ensure that your prospective clients see the truth about your business online and not the slanderous comment of someone with an axe to grind.

Guilt by Association

One of the biggest reputation management consultants complaints is the guilt by association which takes place online. For example, if you have a partner or associate who has run into trouble or who have been operating unethically then you will of course want to cut ties with them. The trouble is that removing all of the links that tie the two of your tougher online can be very tricky and this could cause many to think that you are guilty, solely because your partner is. A reputation management firm will be able to help you to cut all ties with your former partner and ensure that any prospective clients and customers do not put you in the same category as the company which you were previously associated with. There is nothing worse than being considered guilty of something purely through association and if you ant to avoid this then a reputation management company is the way forward, for the future health of your company and its success.

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Don’t Let Your Business Be Destroyed by a Poor Online Reputation

Combat Poor Online Reputation with a reputation management strategy
Photo by CC user y0mbo on Flickr

If someone wants to get to know about your company, brand, or product, they will do so online. Unfortunately, people tend to only look at the first page of Google (90% of people don’t look further), and they believe whatever shows up there. So, if something negative shows up, they will instantly have a bad opinion about you. This is why you need online reputation management to make sure people see the good things about you instead. Let’s take a look at key things to remember.

Reviews Are Important

A poor online reputation can be caused by a wealth of different things, but mainly by poor reviews. A 2012 Nielson study demonstrated that online reviews are almost as trusted as word of mouth recommendations. 80% of people, in fact, didn’t buy something after they saw a negative review. Plus, there are five times more negative reviews than positive reviews out there. Unfortunately, a single poor experience can therefore completely transform people’s opinion about you, even if they are unfounded.

Remember Dell? In 2005, a blogger called Dell’s customer service “Dell Hell”. His post went into great detail and went viral, getting shared all over the world. Dell saw a huge decline in their business as a result of this single post. Dell didn’t think a single blogger could make any kind of difference, but they were wrong. His post was catchy, it was shared, and Dell suffered.

Social Media Is Dangerous

Sometimes, something that seems not so important can get out of control. Twitter and Facebook, for instance, have become hotspots for people who want to complain, and they have expectations. In fact, 50% of people think that businesses should resolve complaints if they have been aired on social media. Unfortunately, some companies don’t monitor their accounts or, worse still, delete negative reviews. This is a huge mistake.

Take Hyundai, for instance. A Melbourne Hyundai dealer was quoted on their Facebook page, saying there was an issue with the inflated prices. Hyundai ignored it, but the rest of the country (Australia) didn’t. The post was shared 18,000 times, 38,000 people liked it, and 10,000 comments were posted in a single week. It hit national news before Hyundai finally responded, and their reputation was badly damaged.

Hoaxes Also Exist

Unfortunately, some people just like to complain. They will write things that are completely untrue, and internet trolls find it hilarious to spread rumors based on false information. These can be very difficult to combat as well.

Take the Just Jeans debacle. Somebody downloaded the Just Jeans logo and created a fake social media page in its name. Anyone who posted on the page, believing it to be the actual company, received an abusive response. The result was that Just Jeans had to apologize for something that they didn’t do, and didn’t even have any control over.

The lesson to be learned is that you have to monitor your online reputation, control it, and, if it is broken, fix it.

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