Top 3 Marketing Strategies for Start-ups

Business

Marketing Strategies

Marketing Strategies

Unlike well-established corporations and big-name enterprises, start–up businesses face many challenges and difficulties. At the top of this list is the struggle to remain financially healthy while generating the necessary revenue to stay afloat. After all, smaller companies often have to work with limited resources, and as such, need to minimise costs without sacrificing the quality of the products and services offered.

Fortunately, adopting effective advertising techniques doesn’t necessarily require a substantial investment of money. These days, you can generate the awareness and exposure that you need on a shoestring budget. To this end, here are a few marketing strategies that all start–ups should consider.

Take your business to the social media platform

In the digital age of today’s modern world, more and more companies are using social networking websites as a means to build brand awareness. It presents the opportunity to tap into a broader market without the costs that would typically be associated with the results that it can potentially yield. As such, it makes sense to take advantage of the social media platform too, as it provides lower risks and higher rewards for marketing your business.

Join a business mixer when the opportunity presents itself

While this marketing strategy might appear to be antiquated when compared to more modern methods of advertising, it’s still widely used today by many successful companies. After all, it allows them to promote their products and services and provide insight to potential customers with no more than a small investment of time and resources in promotional materials like exhibition display stands. Better still, it also allows companies to mingle with each other, providing an opportunity for mutual growth and success. These days, you can even do follow up meetings online which saves everyone time with services like Agora.

Enhance your online presence with SEO

If you’ve been generating online content, whether in a literary or video format, then you should enhance your presence on the internet further by using SEO or search engine optimisation. While it may sound a little complex and complicated, it’s essentially a process whereby you tweak content published online to increase the chances of attracting more visitors and traffic to your website.

Keep in mind, however, that while this may be a cost-effective approach, it’s also a lot of work. But the long-term results that it can yield are well worth the effort and shouldn’t be ignored, especially for entrepreneurs and business owners who are working on a tight budget.

It’s not an easy feat to manage a start–up successfully. In fact, it can be a massive undertaking just to keep it afloat with the financial challenges that it continually faces. But just because it’s difficult, it doesn’t mean that it’s impossible to achieve the desired results. And by adopting the marketing strategies mentioned above, not only will you be able to create the kind of exposure that can build brand awareness and reach your target market, but more importantly do so without having to shell out a small fortune in the process.

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Where to go with your partner in Mumbai??

Travel

Mumbai

Mumbai

Have you ever been to Mumbai? The financial capital of India is not just about dreams but about leisure too. The tourist spots dotted in this city are pleasing, satisfying, and rich. The best thing is you can spend a whole day exploring different spots and the list would not finish.  

If you live in Bangalore and you have a few holidays off in near future, then why not go out for a trip?  You can travel by Bangalore to Mumbai buses and reach there in around 15 hours. You can easily do the booking and there would be no hassle at all to reach the destination. Anyhow if you are planning to go to Mumbai with your partner, then too the city would not disappoint you. Have a look at some of the romantic spots in the city.

Marine Drive

This place is well lit up with calm and lively sea breeze. It is a brilliant idea to take your partner out for a late-night coffee at this spectacular Marine Drive as you sit there and the breeze splashes your face. Towards the north of Marine Drive is the well-known Chowpatty Beach that attracts attention of food junkies. It is one of the most romantic and lively spots in the city. Book bus ticket from Bengaluru to Mumbai and visit this city for this splendid experience.

Worli Sea Face

Whether it is the rising morning sun on eastern horizon or that of setting sun in the regal Arabian Sea, there is no better spot to visit in Mumbai with partner. With number of scenic surroundings and noteworthy attractions and like Fort Worli, Haji Ali Dargah, a wonderful view of the sea link, premium restaurants and shopping arcades, this is even the finest place to visit in Mumbai with your loved ones. The place gives a refreshing feel and the view treats the eyes with wow.

Madh Island Beach

Want to get away from the humdrum of city life with partner? Then go for this romantic place to visit in Mumbai known as Madh Island Beach. It will leave you spellbound with its charm and calmness. Coast lined by mangroves, tranquil waters, calming scenery, Madh Island caters few other optional private places for couples in Mumbai.  You can have a special time at this place.

Carter Road

Carter Road is a popular hangout spot alongside Bandstand Promenade. It is a jogging track, a park and also a Lovers Point. Carter Road fascinates a lot of couples and singles, as it has a cooking line full of elegant eateries and cafes. Relish the romantic sunset and drinking roadside coffee at this road along with the weather that is perfect to make your evening idealistic with your partner. It will give you a relaxed time for sure.

Thus, look for Bengaluru to Mumbai bus schedule and book a bus for your next weekend with your beloved! Your special one would be loved to be at all these spots.

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Expert Beauty Tips for Every Day

Fashion

Trying to look your best can be demanding, as there are so many aspects to keep on top of, and while the internet is full of great advice, there are so many tips and ideas out there that it can be daunting and bewildering to try to work out which advice you should follow. 

The best beauty tips come from those who work in the beauty business and are those that you can rely on every day without being related to fashions or fads. To make a meaningful difference, think about how these hints, tips and philosophies can upgrade or boost your beauty routines.

Health and fitness 

The foundation of beauty is in maintaining a healthy lifestyle. Put simply, if you consume healthy foods and look after your body, this will be reflected in your appearance. The key to healthy eating is not fad diets or calorie counting, but to moderate your intake, avoid excessive junk food and try to get a balance of grains, fruits, nuts and vegetables, along with healthy protein. Exercise doesn’t have to involve a gym, but can be something as simple as opting to walk instead of driving. 

Hydration fixation

Most of us don’t drink enough water, and this has a range of health impacts, from affecting concentration to headaches and digestive problems. Water also plays a huge role in your appearance. Water keeps your skin healthy and nourished, helping to give it a healthy glow, while lack of water can leave you looking pale and drawn. So, drink plenty of water throughout the day, as many as eight or nine glasses, to help maintain your natural beauty. 

The importance of vitamins

There are many chemicals necessary for healthy looking skin, but few are more important than vitamins. The best way to get your daily dose of vitamins is to ensure that you eat a variety of fruit and vegetables every day, although it isn’t always easy to ensure you get all the vitamins you need in the right amounts. That’s why a vitamin supplement can be helpful in making sure you get all the necessary vitamins for a healthy and beautiful body.  

Natural hair care

Having soft, silky hair is an important part of maintaining a beautiful look, but too often many of us treat our hair harshly, using strong chemicals such as colorants and a variety of shampoos and conditioners. As an alternative some people are switching to more natural hair care products. The Viabrance system is a well-known range of hair care products and Viabrance has become popular as it focuses on natural hair treatments. Other natural treatments include opting for natural shampoos, such as eggs, henna, clays or even lemon juice, all of which can bring out your hair’s natural beauty. 

Never skip exfoliation

Exfoliating is one of the most important parts of any beauty routine. Exfoliating just twice a week effectively removes dead skin cells, which helps to counter-act skin discoloration and uneven skin tones. It also helps to keep your skin soft and smooth, reducing wrinkles. Exfoliating also has the great advantage of clearing your pores, which controls acne and provides a smooth, even surface upon which to apply your make-up. 

Cleanse, tone, moisturize

When you’re in a hurry, it can be easy to skip the cleansing, toning and moisturizing stage of your routine, but that is a mistake. Cleansing, like exfoliating, helps clear your skin, while toning provides nutrients for your skin and moisturizer replaces lost moisture. Opt for products that work well with your skin without causing any irritation or reaction. 

Soft and subtle

Your day to day make-up should be soft and subtle, rather than brash and confident. Go for neutral, soft tones, and don’t overdo the color or bronzing. This will make it easier to vary your style in subtle ways whenever you feel like it, and when you do really go for it, for a night out, party or a social function, you will be able to make a big impact. 

Exfoliate your lips

Yes really! This is an easy beauty tip that many people overlook. It’s simple to do. Slice a lemon in half, sprinkle some sugar on the fruit and apply it in a circular motion to your lips. This will help to remove dry skin and you can then follow up with moisturizer or lip balm. 

It is easy to over-complicate your beauty regime. The keys to beauty are not to be found in the latest foundation or the newest eyeshadow tips. By focusing on the principles above you will be getting the basics right and helping your natural beauty to shine through. 

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Tips for Running a Successful Fitness Club

Business Sports

You’ve finally got your dream business of running your own fitness center. You get to spend all day teaching others about the exercises that you love to do. However, there are more factors to consider as a business owner that contribute to running a successful fitness club. In this short article, we’re going to look at some necessary components you’ll need to have at your fitness center to ensure that people stay active with your business.


Have a Fun-Filled Environment of Acceptance

As a gym owner, you must know that you’re the tone that sets how your gym members treat one another. You should provide a comfortable environment for members of all walks of life to come and enjoy the activity of fitness. It doesn’t matter if a member’s goal is to deadlift 800 pounds or to lose 200 pounds, you want to set an example of creating an environment of acceptance. When people come to your gym and feel as they belong, they’ll invite more friends to come along with them. Concern for the comfort of members applies to their physical comfort as well; your gym should be adequately climate controlled all-year round. Simply put, air conditioning service in San Diego will be essential and the same goes for heating repair in Minneapolis.


Manageable Prices

Pricing and managing memberships can be a difficult task for any gym owner. It may seem like you got things straight when you only have a handful of members, but once your memberships start to explode, it can be difficult to keep up with the demand. For this reason, you should have a clear system set up to handle the management of your members so that new members can join with ease. Your pricing scale should be competitive to other local gyms in the area which have similar equipment as your own.

Keep Things Clean

Cleanliness is very important when it comes to owning a gym. Since members will be sweating and using equipment, it can be a breeding ground for some unsightly odors. However, you should do your best to maintain a clean and odor-free environment. This not only includes the gym, but also the bathrooms and changing rooms. People just like to be in clean atmospheres and you should use that fact to your advantage.


Provide the Extras Your Clients Need

To gain loyal members, you want to think from the customer perspective as much as possible. Think about the things that they can use to help their experience at your gym become even better. You can offer post-workout drinks and snacks, fresh towels to use in the showers, shower products, and cold water bottles. Think about these extras as investing in your clients to ensure they absolutely love your gym every single time they walk through the doors.

Offer Free Classes

Whether it’s martial arts or yoga, people love to try out new forms of fitness. It’s a great idea to get various instructors in your doors to offer a variety of fitness courses. We suggest offering beginner level courses for free. This will give a great introductory experience for your gym members. Then, you can always offer more advanced courses at a fee. This will ensure you only get interested members who want to devote time to learning about a specific type of fitness activity.

As you can see, running a successful fitness club can be done with various methods. We highly encourage you to try and implement as many of the above suggestions as possible. Always take the time to think about what your customers want as that is the best way to figure out what to do next to be even more successful than you already are.

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How Prepared Are You to Retire?

Finance

Do you dream of the day you can say goodbye to the 9 to 5 grind? Retirement is something many older adults anticipate, but very few actually prepare for. Unfortunately, most adults nearing retirement have made very little effort to plan for the lifestyle changes that lie ahead. This, in turn, results in debt, limited incomes, and more. As you want to enjoy your retirement, it is important to start planning as soon as possible.

No one wants to end up having to return to work, live on a shoestring budget, or be unable to accomplish any goals after they’ve retired. To ensure you’re on the right path for setting up for a positive future, ask yourself these questions to determine just how ready you are to retire.

Have You Met or Exceeded Your Savings Goals?

You won’t have your stable income to live off of anymore once you retire. Though you may receive social security benefits and/or a pension, the more money you have saved the better you can survive and enjoy retirement. It is recommended that you try and save at least 25 times your annual retirement expenses. So, if you review your retirement account statements, are you on target to save that much? Have you exceeded that amount? Or, are you nowhere near your goal?

Are Your Affairs in Order?

Of course, the plan is to live years and years after your retirement, but it’s never too soon to think about when you pass. You’ve accumulated a lot over the years and want to make sure that your loved ones are secure after you’re passing. An estate planning lawyer can help you to get your affairs in order. From drafting a will and naming beneficiaries to develop a living trust and dividing your assets, they will work with you to ensure you’re secured before you retire. If you haven’t made these preparations yet, unfortunately, you’re not ready to retire.

Have You Paid Your Debts Off?

Remember, you’ll be living on a fixed income once you retire. In order to maximize the money you do receive, you need to reduce the amount of debt you have. If you’re nearing retirement and still have thousands of dollars in credit card, mortgage, and medical bills, you’re putting a huge financial burden on your shoulders. You can determine what kind of shape you’re in by checking your credit reports. Calculate all outstanding debt. Do you have a lot of debt? Are the accounts you still have maxed out or are they under 30% utilization rates? Are you on track to pay off your debts by the time you plan to retire? The answers to these questions will let you know if you’re actually ready to retire.

Can You Live Off Your Retirement Income?

Though some expenses will disappear or reduce drastically once you retire, you still have bills that need to be paid and expenses you have to cover. Before you retire, it’s a good idea to determine whether or not you can live on this limited income. You can start by calculating your retirement income (what you’d receive monthly from social security, pension, and other financial sources). Using that number, tally up your expenses and compare it. Are you able to live on the amount you’ll make in retirement, or are there some adjustments that need to be made?

Have You Thought About What You’ll Do?

Sitting around the house catching up on television shows and rest is fun for a few weeks, but after that, you’ll find yourself really bored during retirement. Seniors who don’t do anything after retirement is at increased risk to suffer from both physical and mental health problems. That’s why it’s important to think about what you’ll do once you retire. Would you like to start a business, travel outside of the country, learn a new hobby, or visit family?

There are a lot of things to consider when preparing for retirement. Whether it’s decades or just a few short years away, planning your future is imperative to living a long, happy, and healthy life. If you’ve answered no to even one of the above questions, the truth is, you’re not really ready to retire. Fortunately, it’s never too late to start. Using information like what was provided above will help get you on the right track for a bright future.

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How Easy Is It to Start a Restaurant in 2019

Business

According to The Statistics Portal, Statista, food and drinks sales in the US in 2017 amounted to almost $800 billion, up from $379 billion in 2000. These statistics are proof that the restaurant and food service industry is growing and thus a restaurant would be a good business invest in. But how easy is it to open a restaurant in 2019? Consider the following:

Skills and Experience

To run a successful restaurant you have to be an experienced chef, or at least someone who knows their way around a restaurant’s kitchen. Without that experience, it will be hard not only to choose your ingredients but also to plan your business. If you are not an experienced chef, you have two options. One, you can invest in training.  Two, you can hire an experienced chef. A chef will cost around $20 to $40 per hour. 

Start Up Cost

When opening a restaurant, you will require money to buy furniture and kitchen essentials such as refrigerators, dishwashing machines, cooking pots, ovens and tableware. Additionally, you will require permits and licenses, and these too cost money. A small restaurant will cost roughly $250,000 and the cost can go up to $1 million or more if you are looking for something hi-tech. However, according to an article on Forbes, one investor opened his restaurant for $13,000. 

How large an investment you make depends on your target customers and how creative you can get. If you don’t have a big budget, you could start small and then look into restaurant financing to expand your operations. The Lending Express company’s resource on loans for restaurants highlights instances when you may require a loan for your restaurant. This is a company that offers help to business owners by linking them up with potential lenders. 

Marketing

Marketing a business in 2019 is pretty easy especially if you know your way around the internet. Many people these days are using search engines and social media to find places to eat as well as food delivery services. To market your business on social media, you simply have to create a page or profile, get people to like and follow your pages and keep them engaged by sharing interesting food related content. You can also use your page to share information on discounts and new items on the menu. To appear on search engines, create a website for your restaurant and don’t forget to indicate your address. Then, make a point of publishing restaurant and food related content often. YouTube videos and social media giveaways can also help in marketing your business. Finally, update your business information on Google My Business, Yelp, TripAdvisor and Yahoo Local Listings. However, don’t focus on online marketing only. Some offline advertising can help too. 

Location

The best location for your restaurant will depend on your target audience. You can build your own restaurant, buy an existing one, rent a space in a building, or even buy and operate from a food truck. 

While everything else can be easy, remember it is your menu that will keep your customers coming back. Therefore, if you choose to open a restaurant, have something unique to offer. 

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5 Ways to Improve Your Customer Relationships

Business

Having a good relationship with your customers is essential if you want to be successful and achieve growth in your business. Improving your customer relationships should be high up there on your list of priorities when running your own business as it can either be the key to success or the key to your demise. There are many different features and software that are now available to help you improve your customer relationships, establish customer loyalty and satisfaction.

Customisation 

Customers like to feel special as this makes them feel appreciated and will make them more loyal to your company. A great way to go about this is to customise and personalise each of your customers experience with you. This can include sending individual emails out to your customers that address them by name so that they know you are making the effort to email them directly. 

You should also consider sending your loyal customers a newsletter using software like Mailchimp to keep them up to date on developments in your business. 

Build Trust by Being More Transparent 

It is important that your customers trust you and one of the main ways to build this trust is by being transparent. While many businesses tend to keep their operations secret, you can build trust with your customers by letting them see what happens behind closed doors. This way, they have a greater understanding of what it is you do and what your staff are doing daily. 

You should consider inviting them to your business headquarters and give your customers a chance to have a look around where you work and give them a guided tour. This will help your clients feel special and appreciative while giving them a better understanding of how your business functions. However, it also gives you the opportunity to build a personal relationship with your customers as you can spend time talking to them and getting to know them better. This personal relationship is often lacking in modern day business negotiations so can make for a great added extra. 

It Is About More Than Just the Sale 

Sometimes businesses make the mistake of focussing too much on just the sale transaction and neglect the opportunities available to improve their customer relationships. While it is important that sales staff meet targets and keep the sales coming in, sometimes being too pushy with customers can make customers feel like you don’t really care about them and just want their business. It is important to show your customers that you do care about them as just because they aren’t interested in buying your services or products today, this doesn’t mean they won’t be in the future. 

Sometimes a customer will come back to you later when they have had some time to consider the purchase, so it is important that you make a good impression even if you aren’t making a sale right there and then. 

By focusing more on the overall customer experience when they interact with your business in any way, you can ensure that you are developing positive relationships with your customers. 

Offer Interesting and Helpful Content 

A lot of the internet is now full of content that is used to entice online traffic, in the hope of turning views into sales. Therefore, it is important that you carefully consider the sort of content your customers will find the most helpful and relevant. Offering information that may help them is a bonus reason why they should choose your business over any of your competitors. 

You should also make sure that your content stands out and is interesting enough to hold your customers’ attention. According to Mail Online, the internet age has made us have shorter attention spans due to ‘information overload’. Therefore, it is more important than ever before to offer interesting content on your website so that you hold the attention of visitors and customers. 

Monitor and Review Feedback  

Potential customers are likely to research your company before they do business with you in the form of previous customer reviews. Therefore, it is important that you ask previous customers to review their experiences with you and show these reviews online for people to see. This will help with transparency, as well as offer a way for you to brag about how good you are! 

However, not all reviews are going to be 100 percent positive, so be sure to respond to all feedback to show you keep on top of customer issues. 

Customer relationships are key to your success as a company, as the happier your customers are, the more likely they are to use your business again, and they may also discuss their positive experience with their friends as a way of a recommendation. So, make sure you consider customer relations as important as customer sales.

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Does Your Small Business Need a Lift?

Business

How well is your small business faring these days?

If you are seeing some troubles with your business, you do not want to wait too long to tackle them.

Money Will Oftentimes Be the Number One Challenge

For many, enough money around will oftentimes be the number one challenge they face.

That said do not feel as if you don’t have any options should money be tight these days.

One avenue you might want to travel down would be attempting to access a line of credit.

By seeing which provider is best suited to help you, you move closer to getting a big weight off your shoulders.

In searching to find the right line of credit provider, be sure you do your homework. The last thing you want or need is getting involved with a company not looking out for your best interests.

With this in mind, do some background research on any provider you think about trying to get credit from.

Among the things you’d want to learn about them:

· How long in business?

· What kind of track record they have when it comes to working with small businesses such as yours.

· If they have a top-notch record of customer service with small business owners

By doing your research, you could get that line of credit you need sooner than later.

Finances May Not Be Your Only Need

As important as money is to run a small business, you may have some other needs that you do not want to overlook right now.

For example, how much time and effort are you putting into marketing your brand?

Some small business owners are very adept at marketing their companies. For others, it can be a big mess.

If you do not have the time or expertise for that matter to promote your brand, it would behoove you to find those who can.

One option is to look for an SEO agency.

If you are not familiar with search engine optimization, know that it can do wonders for you.

The right SEO pros can help you with the following:

· Stellar content for your website

· Making sure you use keywords that rank high on Google with such content

· Quality backlinks

· Driving traffic to your website

· Promoting your brand on social media

· Better referral marketing

Those are but a few of the things SEO pros can bring to the table for you and your business.

Last, it is important to promote your business outside of SEO and other such options.

One that should come to mind for you is networking dates, trade shows, community events and more.

By showing consumers what you have to offer, you can be lifting your brand to new heights.

Look at the beginning of the year to see which events locally and in other locales are worth your time to attend. When you set aside time and money to be there, you open the doors to potential business.

When you have a sound business plan in place, chances are that plan will be lifting you and your brand to success.

So, does your small business need a lift before it is too late?

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Discovering London’s Hidden Treasures

Fashion Travel

London is without a doubt one of the most exciting cities in the world – but when you’re trying to enjoy its attractions it can feel overwhelming! The Natural History Museum at a weekend is full to capacity, and if you take a walk through Regent’s Park on a summer afternoon it can be difficult to find the perfect available picnic spot.

Today we’re taking a look at some of the hidden treasures of London, to help you discover the corners of the capital that are less well trodden and can belong to you!

Getting Outdoors

One of the great things about London is that it has so much open, green space. The parks in the middle of the city can get very crowded, especially in good weather, but if you look a little further afield, you’ll find parks, commons and gardens that are free to use and packed with beautiful flowers, trees and ponds where you can relax and soak up some of the sights and sounds of nature even in one of the world’s most populous cities.

Wandsworth Common, for example, is over 170 acres of public common land, with open grassy spaces, woodland, and ponds. It’s also much less busy than the more popular Clapham Common just up the road – so if you’re looking for a less travelled place to spend a sunny day, it’s a perfect hidden treasure for you.

Taking Care of Yourself

London life can be as stressful as it is exciting, so you need to know the places you can go to relax and restore yourself. If you’re in need of a moisturising facial then Skinsmiths’ Skin Clinic London locations offer a respite from the stress of city living. Finding some specialists to help counteract the effects of late nights and pollution on your skin can be the key to truly enjoying life in London, not just by making you look your best, but also putting you at the peak of your confidence.

Museums

One of the big attractions of this city is the cultural life it gives you access to: museums and galleries containing some of the world’s most extraordinary relics and artworks. Unfortunately, at peak times they can be so overwhelmingly crowded, it’s hard to appreciate the beauty that’s in front of you.

There are two London life hacks that can help you enjoy more art and archaeology! Firstly, you can look further afield. Smaller collections are often less busy than the Tate Britain or Victoria and Albert Museum: the Wallace Collection lies a few streets back from Oxford Street, and is one of a large number of smaller but nonetheless beautifully stocked galleries where you can escape the crowds and drink in some of the most awe-inspiring artworks from across the world and history.

The other secret treasure London offers that you need to discover are museum and gallery lates! Most of the major museums and art galleries in the city open late at least one night a week, with some of them simply offering more time to enjoy their collections and others offering talks, events, tours and refreshments. They are hidden treasures that add a whole extra dimension to the cultural life of London!

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Cologne vs Perfume: What is the Difference?

Fashion Shopping

Perfume

Perfume

Most people will discuss perfume as being a female scent and cologne being a male one. However, nothing could be further than the truth. In fact, both men and women can wear cologne or perfume. Why is this the case? Let’s take a look at the difference between them.

Just a Percentage

All scents are simply diluted versions of perfume oil. We could not use the actual perfume oil as our scent as it would be far too overpowering; even a single drop would go a very long way. Producing 100% perfume would also be ridiculously expensive. To drive costs down and make scents more affordable, perfumiers dilute the oils down to make a selection of concentrations which you have probably seen listed but may not have completely understood.

Perfume

Perfume, sometimes also called parfum, is the highest concentration of perfume you can find on the market. The percentage of perfume oil is between 15-40% and the scent ranges anywhere between 6-8 hours. This does, however also make it the most expensive and the rarest. Not every fragrance on the market will have a perfume option and it needs to be worn carefully if you do buy one.

Eau de Parfum

The most common description of women’s perfume is often eau de parfum. This usually has a concentration of 15-20% and lasts around 5-6 hours. It is one of the most readily available types of scent. If you are looking for a women’s fragrance which will last a serious length of time, the eau de parfum is one you want to check out.

Eau de Cologne

This is the concentration most often talked about when discussing fragrance for men. Coming in with a percentage of 2-4%, it only lasts about 2-3 hours on the skin and it is significantly cheaper than any of the others on this list. If you are buying an eau de cologne, it is extremely important that you don’t expect much longevity from it as this is not what it is designed for.

Who Can Wear What?

At the end of the day, the concentration of perfume in a scent is in no way tied to gender. If you are a woman who wants to wear eau de cologne then go ahead! Likewise, if you are a man who wants to wear a perfume, there is nothing to stop you from doing so. Investigate which styles of scent might be best for you and try it out on your skin.

The percentage of perfume is truly what makes or breaks the fragrance. You cannot expect something which is only 2% perfume oil to last all day; especially when there are things on the market which contain 40%. Likewise, you might think that the high concentrations of true perfume are too much for you and decide you want to opt for something lighter like the eau de parfum. Experimentation is absolutely key here. Do your research and have a look around the market to see what might suit you the most. You need to always fully trial a fragrance before you commit to buying it.

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